Universities with low visibility on TV screens - PowerPoint PPT Presentation

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Universities with low visibility on TV screens

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  1. Universities play a marginal role in international TV news, but they are covered much more favorable than other protagonists, like, e.g., politicians. Universities profit especially from awards and prizes. Basis: 528,415 reports about protagonists (at least 5 seconds) on 20 international TV news programs Coverage of universities in international TV news, May 2013-April 2014 Evaluation of universities with other types of protagonists Universities with low visibility on TV screens

  2. TV news has mostly lost sight of the MDGs. News selection focused on climate change, an issue which has received much more coverage some years ago. But climate-related topics dominated reporting in this field. Basis: 2,188 reports about the UN and its affiliates (at least 5 seconds) on 20 international TV news programs Coverage of the UN in international TV news, May 2013-April 2014 Relevant topics related to the MDGs Climate change and AIDS most prominent

  3. As the media image of the UN is largely shaped by the great international conflicts and their impact on the civil population, the expertise of UN scientists did not show up very prominently in TV news. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Coverage of the UN in international TV news, May 2013-April 2014 Academics named in UN coverage IPCC expert tops the list

  4. While the media report in a positive way about research and science, universities face the same risks as other institutions, that evolve out of scandals and organizational problems. Some universities only got into the news because of a gun rampage. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Coverage of universities in international TV news, May 2013-April 2014 Topic structure – ton of coverage for different topic groups Pure science makes for good news

  5. In order to be attractive for TV journalists, science should either have a direct relevance to its public, like health issues, or provide interesting footage, which is the easiest for physics and space explorers. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Coverage of universities in international TV news, May 2013-April 2014 Research topics and areas of research Health and physics dominated science reporting

  6. There is no clear pattern that explains the news selection with regard to universities. Some are present, because of the expertise of individual professors, while others profit from the local connection to the broadcasters. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Coverage of universities in international TV news, May 2013-April 2014 Evaluation of protagonists Swiss universities are best connected to their TV stations Foreignnews

  7. Although Italian and South African TV took a more critical stance towards universities, negativity was not excessive. The high share of neutral reports indicates that universities and their scientists are mostly quoted as expert on other issues. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Coverage of universities in international TV news, May 2013-April 2014 Evaluation of universities in different media markets French and British news reported most neutrally