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How personl problem can trigger a business opportunity

How personl problem can trigger a business opportunity. FLAVOR X. Team CS Ľubka Michael Anja Emil . CARE PAGES. 1. INTRODUCTION. Flavor X meds mostly have bitter taste and are not consumed pleasently

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How personl problem can trigger a business opportunity

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  1. How personl problem can trigger a business opportunity

    FLAVOR X Team CS Ľubka Michael Anja Emil CARE PAGES
  2. 1. INTRODUCTION Flavor X meds mostly have bitter taste and are not consumed pleasently to help his daughter Kenny Kramm (pharmacist) startedto mixmedicine with concentrate flavors, to make meds taste more acceptable he discovered concentrate which could be safely mixed with medicine he partnered with concentrate firms and helped them to develop Flavor X FLAVOR X is helping to make meds taste more friendly, some tastes like candy,42 tastes, vet division
  3. 1. INTRODUCTION Care Pages Trying to support pacients and involve family, friends and relatives in whole process Eric Langshur developed Care Pages, blog for the patient information and support Care pages are kind of social network built arround patient (opinions, thoughts) Care pages are free service for the customers, paid and offered by the health care facilities over 700 health care facilitiesare providing Care Pages, acquired by Revolution help in 2007
  4. 2. QUESTIONS and ANSWERS Which opportunity is defined as: 1.attractive 2.durable 3.timely and 4.anchored – FLAVOR X
  5. 2. QUESTIONS and ANSWERS Which opportunity is defined as: 1.attractive 2.durable 3.timely and 4.anchored – CARE PAGES
  6. 2. QUESTIONS and ANSWERS 2. Why thoses ideas weren’t developed by the companies/hospitals before the entreprenuers came to this idea? There was similar products as Flavor X but they weren’t so patient friendly because they weren’t invented by a entreprenuer driven by his own problem Care Pages service have the same cause, on the other hand only wealthier health facilities could afford those kind of services; hospitals are focused on providing tangible human care and patient curing
  7. 2. QUESTIONS and ANSWERS 3. Why Care Pages markets its products directly to the hospitals and not to the consumers like My space and Facebook? Care Pages are not free service like Facebook, Twitter or Myspace Since that they are trying to provide special addition care for the persons in trouble-patients it would be non ethical to charge that care to patients Service in develped in a good faith with the goal of suporting the patients, not to make their situation more complicated
  8. 2. QUESTIONS and ANSWERS 4. Similarities between Flavor X and Care Pages? Both product/service are invented by the entreprenuers driven by their personal problem Product/service are providing solution or additional solution for the comon life problems which are we faced with in everyday life Furthermore, they are providing additional value in our lifes by making our life easier As a simple solutions they are consumer friendly
  9. 2. QUESTIONS and ANSWERS 5. How could Flavor X and Care pages use focus groups to strengthen their products Usage of focus groups could be taken in various ways: To extend their line of products/services To improve marketing To improve sales To create the need of using this products To create brand awareness, brand image or emotional effectiveness To check customer satisfaction and detect potential threaths
  10. 2. QUESTIONS and ANSWERS In which life situation would be the service of Care pages acceptable, where it is possible to aply the same idea? Workers within some company, industry or labor association Consumer society Students Any other special group of interest
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