Why Your Business Needs a Google Maps Marketing Campaign

1. Why Your Business Needs a Google Maps Marketing Campaign Local SEO (Search Engine Optimisation) has become one of the most talked about topics in digital marketing because it is effective and puts companies of all sizes on an even playing field. Companies can enjoy local audiences, drawing in local customers to purchase their products or services. One of the powerful SEO techniques used for local SEO is Google Maps marketing. Google Maps was developed by the search engine giant Google and is overflowing with features and tools that can help a business get that step ahead of their competition to attract new business. Google Maps is one of the most most effective local SEO tools available with more than sixty seven percent of people using maps. Google Maps has two thirds of the online navigation market, which is why it cannot be ignored as part of your search engine optimisation campaign. Millions of users rely on Google Maps to search for directions to attractions, addresses and local businesses. It is used on mobile devices and offers a powerful marketing tool for any business, of any size. When done properly, it can be the faster way to increase your ranking in local search results, making you be seen as an authority in your industry, a credible brand for specific products and/or services. Small businesses rely on their local traffic, which is where Google Maps marketing can excel and become one of the most important parts of your SEO strategy. There are some strategies you need to incorporate to ensure your campaign works for your business, helping you achieve new results with confidence and ease. Ensure you include your location as part of your Google Maps marketing strategy. Always add as much information as possible, such as physical address, P.O.Box address or apartment number, for example. In order to take full benefit of Google Maps, you will want to set up a Google My Business page, which enables you to complete your information. This includes website address, phone number, physical address, email and any other information you feel is relevant to your business. Link building is an essential part of an effective SEO campaign and are valuable to your local marketing. Google is able to identify the links that point back to your site, helping the search engine identify your industry, location and relevance, which helps you improve your ranking in Google Map results. Of course, when combined with on page optimisation for local SEO, you can ensure that your business is one of the first your potential new customers see when conducting local searches. There are Google Map adverts, which you can take advantage of, providing instant traffic to your site. These are paid adverts that appear before the organic results, but they do look slightly different. This can help you speed up your campaign to start enjoying more quality visitors to your

2. site and store. If you are a small business that relies on your local customers, then having a good ranking in search results is priceless. Getting a good Google Maps ranking can also help to boost visibility and increase your lead generation. Google Maps marketing can help you become a local leader in your industry, along with being a credible and trustworthy company that customers feel confident in using. Google Maps marketing can continue working to help you achieve new results, as you add more links, receive more reviews and add new quality content, all of which will help you improve your ranking in local searches. About Us: Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/