Why Small Businesses Need to Focus on Local SEO

1. Why Small Businesses Need to Focus on Local SEO As a small business owner these days, you need to think ahead when it comes to your marketing and reaching your target audience. Small businesses are competing with large corporations in their local area, both in store and online, which means you need to embrace SEO (Search Engine Optimisation) to achieve long term success. Google is constantly introducing new algorithms and features, which you need to stay abreast of in order to achieve the best end results. Local SEO is growing and is an opportunity to stay competitive in your local area. Local SEO services help consumers find your products or services for their area. Local SEO is what has put small businesses on an even marketing playing field to the larger companies and corporations in their local area. Consumers these days don't spend hours wandering store to store to find what they are looking for. They don't take the paper Yellow Pages and search for businesses in their area that offer services. Consumers now visit the internet, saving themselves time and energy in finding a product or service that they need. This gives them access to local businesses, an impression of your business through your website and they can read up on reviews to help them identify the company they wish to you. This is why you need to ensure that your local SEO campaign receives the attention it needs to give you the return you deserve. Local SEO is a process which makes your business visible when a user searches for a geographically located product or service. It helps you promote your services to your local customer base, when they are looking for them. Less than fifty percent of businesses are using local SEO services, which offers an excellent opportunity to reach your audience and remain competitive in online searches. Small business owners will find local SEO vital to their long term success. You need a professionally designed website that is optimised for local SEO to boost brand visibility, increase quality website traffic and improve conversion rates. Local SEO is imperative to small businesses, companies that service specific areas to promoting your franchise. Local SEO offers the small business an extensive range of welcome benefits. Forty six percent of searches on Google have local intent, which shows how important your campaign is to reaching your audience and increasing your revenue. With the assistance of an experienced and professional digital marketing agency, your local SEO campaign can increase your website ranking in geographical services, improve conversion rates and your online visibility. It helps drive organic traffic to your site, while helping you dominate your local market and improving user experience. When you have an effective campaign in place, you will be visible on maps and

2. through other navigation applications. Don’t be fooled, SEO is not an overnight success story. It takes time, patience and dedication, which is why it's encouraged for the small business owner to adopt the services of a digital marketing partner, so you can focus on the daily operations of your business. The great benefit and reason you want to adopt a local SEO campaign for your small business is that once the campaign is working, it will work twenty four hours a day, three hundred and sixty five days a year. It will work for you, attracting potential customers while your doors are closed, when you are asleep or even when you are away from a weekdays. Your campaign is constantly working to help your business grow. About Us: Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/