A Guide to Local SEO Services

1. A Guide to Local SEO Services Local SEO is relevant to just about every business from small work-from-home companies to large corporations. It helps you reach your local customers, driving them to use a local service. Local SEO services optimize your content to reach your local users and turn them into customers. Forty-five percent of Google searches are for local businesses, from service providers to restaurants. Ninety-five percent of people use a mobile device to search for local businesses, sixty- one percent of these people call the business and fifty-nine percent visit the store or office. Eighty- eight percent of people conducting local searches make contact with the business, either visiting the business or calling them within twenty-four hours. If you are wondering if you need to use a local SEO service, then you need to realize that some businesses are drawing in more people using this service. This is relevant to those in the hospitality industry and service providers, especially when non-local visitors search for something in particular while in a town or city, they do not know. Businesses that need local SEO services include hotels, restaurants and bars, doctors, dentists, clinics, solicitors, florists, electricians, plumbers, accountants, fitness centers, hair salons, small businesses, and more. Local SEO services ensure that your business stands out, helping to drive more traffic to your website and premises. It is useful even if you do not have a website. The leads come from people that are specifically looking for products or services that you provide, which makes them qualified leads and increases your chances of converting them into customers. Four out of five consumers use search engines when looking for local information, this means seventy percent of consumers are driven to a physical store. Local search results are shown at the top of the most relevant results. They usually appear in a boxed area, just below the pay-per-click adverts, with a map and a drop pin of the location. Thirty- three percent of people searching for a local business will use the top three “local pack” results, while forty percent will use the organic search results. Both assist in improving your online visibility and attracting quality users to your site and business. Local SEO services include setting up your Google My Business profile, a free service that ensures that your business is seen as a local business. It enables you to register on Google's business directory and show on Google Maps, providing information on your business, including your location, address, website, contact details, opening times, images, and customer reviews. Local SEO services also focus on your organic results, helping with your Google ranking and increasing the chance of your website featuring on the first page of results. The important ranking factors include relevance, distance, and prominence. Relevance is how the search matches with the local listing. This is why you must keep your Google My Business profile updated. Distance is the distance between your location and the user.

2. Prominence, on the other hand, is how well your business is known based on the information Google has on you, this includes articles, directories, links, and reviews. Taking advantage of local SEO services can benefit your business greatly, helping you reach your local audience and putting you on an even playing field with companies of all sizes in your industry. About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.