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By Geoff Kleinman @GeoffK It Can Be Done!. ~60 Writers. ~40 Writers. Your Job as Editor:. Establish and maintain Editorial Voice Assemble The Team Communicate Cheerlead

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Geoff Kleinman



It Can Be Done! ~60 Writers ~40 Writers

your job as editor
Your Job as Editor:

Establish and maintain Editorial Voice

Assemble The Team



Give Good Feedback

Keep Team Focused

Resolve Conflicts


Secrets to Being A GREAT Editor

  • Be Benevolent
    • Work for the success of your staff
  • Kill Your Ego
    • Being Right isn't Being Successful
  • Never Cherry Pick
    • Give your top writers top opportunities
  • Create VALUE for your writers
    • Go out there and get review copies, interviews, etc on behalf of your team
editorial voice
Editorial Voice

Many people can speak as one voice

Decided what that voice is

Break out by Topic/Category/Subject

Can be Genre, Locale or even tone

Bring on people to fill specific areas

Don't have too much overlap

Keep people focused on their topic

create a writer s guidebook
Create A Writer's Guidebook

Define Editorial Tone

Set expectations

How many posts per week?

Give examples of what you want to see

Provide publishing & promotion how to

Encourage Communication

Define the rules of your site


Communication is Key!

  • One to One Communication – Email, IM, Telephone
  • One to Many Communication – Forum & Email
  • Important to keep in regular communication with your staff
  • Success includes getting your staff to communicate with eachother.

Give Your Writers Feedback

  • Writers NEED feedback
  • No News is Not Good News
  • Email them kudos when they do well & tips when they are stumbling
  • When a story gets a lot off traffic, don’t keep that to yourself TELL THEM

The Best Tool To Resolve Issues

  • Don’t air issues with writers online or in comments
  • Never criticize a writers work in public
  • Editor/Publishers can’t take off that hat and be ‘regular commenters”
  • Don’t have it out via email
  • Pick up the damn phone

Keys to Happy Contributors

  • Give contributors ownership of their work (pride of ownership)
  • Don’t be possessive of your writers or their work
  • Let writers make mistakes. Mistakes are where the learning comes in
  • Show Your Appreciation
  • Reward Hard work
  • Empower them to become leaders

Q & A

My Contact Info:

Geoff Kleinman