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Understanding Cloud Technology Applications: Evolution, Architecture, and Telephony Solutions

Explore the value and evolution of cloud technology applications in telephony through an architectural lens. This overview highlights the transition from centralized computing of the 60s to today's cloud-based solutions, discussing infrastructure models such as Amazon EC2 and Azure, as well as various cloud computing applications like Salesforce and IVR systems. Learn about the distinctions between FACTEL, VIRTEL, and APPTEL models, cloud telephony applications, and how customers can access these services through APIs and integrated architectures for enhanced communication solutions.

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Understanding Cloud Technology Applications: Evolution, Architecture, and Telephony Solutions

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  1. Value in the Clouds Building Cloud Technology Applications An Architectural View

  2. Centralized (utility), distributed, cloud Computing 60’s mainframe 70’s & 80’s mini computer 90’s client server 00’s web TELCO Now cloud 50’s Basic POTs 60’s & 70’s CENTREX 90’s Key Systems and Small PBX 00’s Hosted PBX Now cloud

  3. Cloud computing models • Infrastructure • Amazon EC2, Grid • Raw computing resources • Platform • S3, Azure • API based infrastructure • SAAS (Application) • Salesforce.com • WEBx

  4. The Evolution of Telco? First there were FACTELs Then there were VIRTELs The future is APPTELs

  5. FACTEL • Facilities based carrier (any distributed facility) • Provides dial-tone • Significant investment in CAPX • Relatively low margins, high volume • Must keep applications (features) simple due to high customer volume • Highly regulated

  6. VIRTEL • Data center based TELCO • Utilizes existing data infrastructure to transport calls • Provides dial-tone • Relatively low margins, high volume • Must keep applications (features) simple due to high customer volume • Limited current regulation

  7. APPTEL • Does not provide dial tone • Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked) • Good margins due to value pricing • Able to provide rich applications • Limited regulation

  8. What is a Cloud Telephony Application?

  9. How Will Customer’s Access the Cloud?

  10. IVR DIALOG TRANSFER API Ifbyphone End User Applications Ifbyphone Telephony Cloud Click to Call Virtual Receptionist Voice Mail Find Me Full IVR Call Routing Call Queuing Recording Broadcast Conference Store Locator Custom APPS Your Web Server User Dials an Ifbyphone Provided Phone Number Outbound Call Scheduled Via Ifbyphone Customer Portal Initial Call Placed HTTP(s)/XML API CALL Compatible with any phone and any web infrastructure Rest style API usable from any programming language

  11. Cloudvox Open Application Support

  12. How Will Customer’s Access the Cloud?

  13. Integrated Architecture PSTN/SIP/Skype Transport IBP SIP NETWORK Pre-Built Applications Asterisk Compatible Custom Applications

  14. What‘s behind the curtain?

  15. Ifbyphone Application Cloud Customer Web Server PSTN Phones API CALL CALL SIGNALING DIALOG CONTROLLER BASIC CALL PROCESSING (asterisk) SMART CALL PROCESSING (VoiceXML) Database Shared Storage

  16. Cloudvox Application Cloud Customer Web Server AGI/AMI REST HTTP (JSON) PSTN Phones SIP Phones Asterisk Routing Asterisk “instance servers” Customer Asterisk Instances Database Shared Storage

  17. Integrated Architecture PSTN/Skype/SIP Phones OpenSER (kamailio) Pre-Built Applications Asterisk Compatible Custom Applications Database Shared Storage

  18. What Else Do You Need? Applications Developer Tools Click to Call Call Routing / VR Virtual Phone #s ACD/Queuing Simultaneous Find Me Store Locator Voice Broadcast Call Tracking Google Analytics IVR w/ASR & TTS Post Call Processing Integration API Real Time Reporting Call Recording Web Portal Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies

  19. More Information www.ifbyphone.com

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