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Subliminal Advertising

Subliminal Advertising. Marie-Céline Debande Julie Champagne. Table of contents. . Introduction 2. Definition 3. The origin 4. How does it work? 5. Videos, images or audio 6. The effectiveness 7. Some Examples 8. Dangers and legislation . Conclusion. Introduction.

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Subliminal Advertising

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  1. Subliminal Advertising Marie-Céline Debande Julie Champagne

  2. Table of contents . Introduction 2. Definition 3. The origin 4. How does it work? 5. Videos, images or audio 6. The effectiveness 7. Some Examples 8. Dangers and legislation . Conclusion

  3. Introduction We are bombarded with promotional messages every day. Ok but are we always aware of them?

  4. Definition Neuromarketing: measures a consumer's preference by focusing on the brain's response. • Subliminal: "below the threshold of consciousness". • = below the normal limits of human mind's perception. Conscious mind 10% Subconscious mind 90%

  5. Derren Brown ‘s experiment

  6. How does it work? • - Sound: very low volume - image: max 40 ms • Target the subconscious: not consciously seen or heard • BUT information goes to the long term memory, subconsciously

  7. The origins 1897 – “The New Psychology “: basic principles of subliminal messages. 1900 : experiment about flashed information started WW II : tachistoscope used to train soldiers to recognize enemy airplanes.

  8. 1950-1970 • In 1957, J. Vicary : pioneer of the notion of subliminal advertising. • Most famous for his subliminal advertising study in which he showed 0.03-second phrases "Eat Popcorn, and Drink Coca-Cola”er on failed to show the same results.

  9. 1970 - 2000 Study by the United Nations : “subliminal indoctrination is a major threat to human rights". 70’s : Sexual images Example with Coca-Cola in an ice cube

  10. 2000 - present 2000: Presidential campaign 2007: Mc Donald’s

  11. Subliminal message in politics

  12. Videos, images and audios • Backmasking: sound recorded backward onto a track. • 1970: satanic messages • 1987: J. Vance and R. Belknap attempted suicide because of a British rock band.

  13. Backmasking

  14. YVAN EHT NIOJ • means • JOIN THE NAVY

  15. The Effectiveness • Diverse opinions on the subject No scientific evidence. • J. Karremans : “subliminal messages have an effect when the messages are goal-relevant.” • Ex: Lipton Ice.

  16. Some Examples

  17. Subliminal advertising while you shop Subliminal messages under the Muzak or background music  reduces shop-lifting

  18. Subliminal image in cartoons

  19. Subliminal images in cartoons

  20. Subliminal advertising in politics

  21. Dangers and Legislation • - Australia & Britain: banned • vs - US: laws banning subliminal advertising introduced but no decision. • - FCC • - National Association of Broadcasters • - Problem = NO proof

  22. CONCLUSION

  23. Subliminal Advertising Marie-Céline Debande Julie Champagne

  24. Introduction We are bombarded with promotional messages every day. Ok but are we always aware of them?

  25. 3,000+ messages a day

  26. The origins 1897 – “The New Psychology “: basic principles of subliminal messages. 1900 : experiment about flashed information started WW II : tachistoscope used to train soldiers to recognize enemy airplanes.

  27. Origins 1897 1900 WWII

  28. Subliminal advertising while you shop Subliminal messages under the Muzak or background music  reduces shop-lifting

  29. Subliminal while shopping

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