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DR. THOMAS CHAN CEO WORLD VISION CHINA

DR. THOMAS CHAN CEO WORLD VISION CHINA. PR AND FUNDRAISING – NGO PERSPECTIVE. WORLD VISION 世界宣明會. International Relief & Development Organization, established 1950 Operations in over 90 countries Global Revenue 2001 US$964,209 Fundraising in Hong Kong since 1960s. Personal Background.

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DR. THOMAS CHAN CEO WORLD VISION CHINA

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  1. DR. THOMAS CHANCEOWORLD VISION CHINA PR AND FUNDRAISING – NGO PERSPECTIVE

  2. WORLD VISION 世界宣明會 • International Relief & Development Organization, established 1950 • Operations in over 90 countries • Global Revenue 2001 US$964,209 • Fundraising in Hong Kong since 1960s

  3. Personal Background • Neurosurgeon by training • 1996 CEO WV HK / China • EMBA course - Kellogg School of Management, Northwestern U / HKUST • Share from experience in PR during my 7 years of fundraising practice

  4. Crisis and the Come back:- • 1995-96 into a PR Crisis • Previous CEO involved in a sexual harassment case • Wide public interest and media coverage for months • Tainted image that affected our fundraising results

  5. Damage Control :- • Swift and decisive actions • New management team • Internal morale • Communicate with key stakeholders • Address concerns of public at large • Slowly rebuild image with solid PR strategy, after 3 years.

  6. WV Hong Kong Annual Income 1992 – 2002

  7. WV Hong KongFundraising Trends 1992 - 2002

  8. Lessons learned:- • PR vital to nonprofit organization • Extend beyond its primary public • Must correctly gauge public attitude • Act swiftly and decisively in face of possible media crisis • Image is everything for nonprofits • Prevention rather than cure

  9. Philip Kotler on the goals of PR effort:- • To communicate with the public (to inform and be informed) • To form orchange public attitudestowards the organization (building goodwill and trust)

  10. Top Concerns of the Public:- • Integrity • Effectiveness • Contribution makes a difference • Efficiency • Overhead Costs

  11. Overhead Costs in HK$ Million 1992 –2002

  12. WV Hong KongFundraising Cost Trends

  13. WV Hong KongAdmin Cost Trends

  14. WV Hong KongTotal Cost Trends

  15. PR Strategy:- Relationship • Publications - primary publics • Annual Report, magazine to donors circulation 81,000 • Audio-visual • Spokespersons • Personal Contact • Speeches to groups • Mass Media • Advertisement

  16. To prevent PR crisis:- • Staff relations • Recruitment – character on top of competency • Feedback from the public • Transparency- volunteers, visitors • Maintaining Goodwill and Trust • Quality of work– “ good words can only follow good deeds”

  17. P.R. stands for:- • Performance • Recognition

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