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Explore the benefits and challenges of integrating Near Field Communication (NFC) technology in hotels. Learn about NFC operation, SWOT analysis, alternatives to NFC, costs, and requirements for implementing NFC solutions in the hospitality industry.
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NFC Near Field Communication FESAL ALNAZI SAGINE DELLY DANIEL GOURDINE SUNGOO KANG ANGELA MENOHER CRAIG WRIGHT
Introduction to NFC • Short Distance Technology • Based on RFID technology • Magnetic Field Induction • Two-way communication
Operation NFC Operation NFC
Before & After Previously Used Methods Current & Future Methods
Aloft harlem • http://www.youtube.com/watch?v=7iCSAsm7DGs Aleksandra Truglio Director of Sales and Marketing | Aloft Harlem
NFC Integration Hotel PMS System Central Control System NFC Enabled Mobile Device
SWOT-Strengths/Opportunities • Empowers the client • Convenient & Simple • Capitalize on innovation • First to market • Improve service offering
SWOT-Weaknesses/Threats • Cost of implementation • Adoption • Unstable technical standards • Security • Troubleshooting • Dependency on mobile carriers • Relaying on a single lock vendor • Credit card companies
Alternatives QR (Quick Response) code VS NFC (Near Field Communication)
Alternatives Advantage of NFC 1. Two-way data communication 2. Security level is high due to encoding system 3. High recognition speed, and low recognition error
Alternatives QR code NFC No it will not!! Do you think QR code can replace NFC, or NFC can replace QR code? Each of them has own features and strengths. So they are not substitutes, but complementary goods of themselves.
Cost and Requirements Kiosk Example kiosk NFC (VT025) $960 and up/ per kiosk NFC tags $0.2 /$1.60 per tag • NFC to Bluetooth connections • Micro payments • Daily activities( vending machines, copy center) • NFC chip card payments • Visa requirements
Conclusion Thank you!