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Marketing Strategies for Your Practice

Marketing Strategies for Your Practice. Glenn Lombardi, Officite. “ I googled dentist ”. Internal vs. External Marketing. Internal- telling current patients about your services, asking existing patients for referrals Staff training, practice management

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Marketing Strategies for Your Practice

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  1. Marketing Strategies for Your Practice Glenn Lombardi, Officite

  2. “I googled dentist”

  3. Internal vs. External Marketing Internal- telling current patients about your services, asking existing patients for referrals • Staff training, practice management External- directed to prospects, reaches greater audience, greatest ROI • includes direct mail, Internet, social

  4. Where are Your New Patients Coming From? The Internet • Website • Google • Directories & review sites • Mobile • Social Media • Patient Education

  5. Website: Foundation of Entire Marketing Strategy 1st impression Professional design Easy navigation Educational content 24/7 storefront to practice

  6. Search Marketing Have a search marketing plan Search Engine Optimization • High organic search ranking Pay Per Click Advertising • 1st page ads in sponsored listings Google Place Page, Yahoo Local, Bing Local • Verified local directories

  7. Reputation Management Submission to top local directories • Consumer Portals: Yelp, Angie’s List, Citysearch Monitor Your Online Reputation • Alerts Plan to get patient reviews • Take home instruction cards • In-office mobile reviews solution Appeal to loyal patients Make it Easy

  8. Social Media Facebook, Twitter, Google+ Blogging Integrated with Website It’s a referral network!

  9. Managing Social Media Appoint member of your staff Have a Plan Encourage Dialogue • Contests • Health Tips • Polls/Surveys Blog = Nucleus of social media content

  10. Patient Education Increase treatment awareness Be perceived as expert in your area Educate patient after office hours Patient Education Library Videos Blog ADA content now available

  11. “Bad” Marketing Doing nothing at all Doing it on your own Inconsistency Over the top

  12. Tracking Is your website driving new patients? Measure… • New patient appointments • Phone calls • Website traffic

  13. Integrated Web Strategy = Maximum ROI Website Google Directories & review sites Mobile Social Media Patient Education

  14. Thank You Glenn Lombardi 800-908-2483 www.officite.com

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