Bill hampton associate vice president enrollment management and marketing
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Bill Hampton Associate Vice President Enrollment Management and Marketing . John R. Watret, Ph.D. Executive Vice President and Chief Academic Officer. Becky Vasquez Chief Technology Officer. Prescott, Arizona. Daytona/ prescott. Daytona Beach. Over 150 Locations

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Bill hampton associate vice president enrollment management and marketing

Bill Hampton

Associate Vice President

Enrollment Management and Marketing

John R. Watret, Ph.D.Executive Vice President and Chief Academic Officer

Becky Vasquez

Chief Technology Officer


Bill hampton associate vice president enrollment management and marketing

Prescott, Arizona

  • Daytona/prescott

Daytona

Beach


Bill hampton associate vice president enrollment management and marketing

Over 150 Locations

Technology Enhanced Learning



Bill hampton associate vice president enrollment management and marketing

Agenda working on it)

Problem

Vision

Partnership

Results

Future


Bill hampton associate vice president enrollment management and marketing

Cell phone polls! working on it)


Bill hampton associate vice president enrollment management and marketing

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing

The presentations, and move or resize the poll.Problems…

  • Casual enrollment management culture

  • Lack of meaningful relationships with prospects

  • Reactive admissions process

  • Inefficiencies and dissatisfaction with financial aid

  • Weak ability to market new programs


Strategic commitment
Strategic Commitment presentations, and move or resize the poll.

“Utilize technology both in academic and administrative areas, to enhance the educational experience, improve processes, streamline efficiencies and provide superior customer support.”


Bill hampton associate vice president enrollment management and marketing

Enrollment Management driven… presentations, and move or resize the poll.


Partnership
Partnership presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing

We began a presentations, and move or resize the poll.transformation…


Bill hampton associate vice president enrollment management and marketing

Accountable presentations, and move or resize the poll.

Systematic

Transparent


Bill hampton associate vice president enrollment management and marketing

Our solution… presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing

Investment in technology presentations, and move or resize the poll. and reshaping organizational design and culture

24/7

Operations Center

Prospect Management

CRM


Marketing and enrollment management organization
Marketing and Enrollment Management Organization presentations, and move or resize the poll.


P rospect management
p presentations, and move or resize the poll.rospectmanagement


T argeted communications email phone and mail
t presentations, and move or resize the poll.argeted communicationsemail, phone, and mail


Prospect stages segmentation
Prospect Stages/Segmentation presentations, and move or resize the poll.

Prospect-Cold

Marketing House List

COLD

Prospect-Warm

Prospect-Warm Reengaged

WARM

Prospect-Hot App Started

HOT


Overwhelming demand for student inquiries
Overwhelming presentations, and move or resize the poll.Demand for Student Inquiries

Student- centric

Unpredictable

Interrupt-Driven

Process-Centric Predictable

User-Driven


Bill hampton associate vice president enrollment management and marketing

100% Dedicated Staff presentations, and move or resize the poll.


Embry riddle worldwide inverts the circle long term goals executed
Embry-Riddle Worldwide presentations, and move or resize the poll.Inverts the Circle—Long-Term Goals Executed

Inverting the circle allows Worldwide to focus on core functions:

Example Results:

FA Performance / Student Satisfaction

24/7 Multimodal

“TIER 1”

student support

Example Result:

Student Satisfaction

Improves


Bill hampton associate vice president enrollment management and marketing

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


Results
Results presentations, and move or resize the poll.


Applications admissions financial aid
Applications presentations, and move or resize the poll.AdmissionsFinancial Aid


Application growth
Application Growth presentations, and move or resize the poll.

6.74% Increase over previous year

9.89% Increase over previous year

.12%

Increase over previous year


10 5 increase in admissions
10.5% Increase in Admissions presentations, and move or resize the poll.

14,540 accepted in 2009-10

16,068 accepted in 2010-11


Financial aid disbursement growth
Financial Aid Disbursement Growth presentations, and move or resize the poll.


Financial aid students served
Financial Aid - Students Served presentations, and move or resize the poll.


Erau worldwide before after
ERAU-Worldwide Before & After presentations, and move or resize the poll.

High Volume

(emails and phone calls, both domestic and international)

Volume Virtualized

Majority of calls /inquiries handled by Presidium

  • 23% increase in total packages awarded in 6 months

  • Disbursed >$3Mdollars in one day – largest amount in school history

  • High Customer Satisfaction Ratings

Low Productivity

slow turn around on processing

High Productivity

Staff able to focus on core functions/ absorb additional processes

Stakeholders Frustrated and Disengaged

Staff and students alike looking for better service

Rebuilding

Confidence

With students, staff and administrators.

Long Hold Times

To reach live people

Offices Able to Be Proactive not Reactive Students able to schedule calls in advance


Bill hampton associate vice president enrollment management and marketing

Support increased marketing efforts… presentations, and move or resize the poll.


Social media online marketing
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing1
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing2
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing3
Social Media / Online Marketing presentations, and move or resize the poll.


Power of increased conversions
Power of Increased Conversions presentations, and move or resize the poll.

35+%

80+%

85+%

RETENTION

18%

72%

65%

Inquire Apply Accept Enroll Retain Graduate


Bill hampton associate vice president enrollment management and marketing

What’s next? presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing


Bill hampton associate vice president enrollment management and marketing

Marketing and Enrollment Management presentations, and move or resize the poll.


Bill hampton associate vice president enrollment management and marketing

John Watret, Ph.D. presentations, and move or resize the poll.

John.Watret@erau.edu

Bill Hampton

Bill.Hampton@erau.edu

Becky Vasquez

Rebecca.Vasquez@erau.edu