Chapter 9 Negative Messages. Goals in Communicating Negative News. Explaining clearly and completely Projecting a professional image of you and your organization Conveying empathy and sensitivity Being fair Maintaining friendly relations.
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By John S. Donnellan
Explains expansion of Blu-ray DVD movie collection and describes how costly these films are, thus justifying a price increase
Connects increase in cost to bigger library and wider choice of best movies for customers
Provides name and number for more information