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2010 National University Finance and Procurement Conference 26 July 2010 Hyatt Coolum, Sunshine Coast Professor Mike Hefferan Pro Vice-Chancellor (Regional Engagement). Key drivers for business sustainability in an Australian regional university over the next decade. Today.

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Key drivers for business sustainability in an australian regional university over the next decade

2010 National University Finance and Procurement Conference

26 July 2010 Hyatt Coolum, Sunshine Coast

Professor Mike Hefferan

Pro Vice-Chancellor (Regional Engagement)

Key drivers for business sustainability in an Australian regional university over the next decade


Today
Today

  • USC and our region

  • University’s regional impact

  • ‘A big, regional corporate citizen’.


Today1
Today

  • USC and our region

  • University’s regional impact

  • ‘A big, regional corporate citizen’.


Where we are

South East Queensland

Where we are...

NT

QLD

WA

SA

NSW

VIC

TAS


Key drivers for business sustainability in an australian regional university over the next decade

Gross Regional Product

Real GRP ($ 2007), Sunshine Coast, 2002 - 2007


Population growth
Population Growth

Source: ABS 3218.0 Regional Population Growth, Australia. These figures are estimates of the resident population of Local Government Areas of Australia for June 30 of each year from 2001 to 2008, according to the 2008 edition of the Australian Standard Geographical Classification (ASGC). Estimates for 2001 to 2006 are final, estimates for 2007 are revised (r) to align with new 2007 state and territory totals and estimates for 2008 are preliminary (p).  Australia: ABS 3101.04 Australian Demographic Statistics Estimated Resident Population. Contains the most recent estimates of the resident populations (ERP) of Australia based on the results of the 2006 Census of Population and Housing.


Population demographics june 2008
Population Demographics (June 2008)

312,804

4,293,915

Source: Sunshine Coast Regional Council



Key drivers for business sustainability in an australian regional university over the next decade

Trends in Employment by Industry

Employment by Industry, 2001 and 2006



Key drivers for business sustainability in an australian regional university over the next decade

Education

  • Education directly contributes an estimated $8.95 million (7.09%) annually to the Sunshine Coast economy (2007).

  • The contribution of the tertiary education sector to the Sunshine Coast economy increased by 25% over the five years from 2002 to 2007.

  • The direct and indirect contribution of the tertiary education sector results in an estimated total contribution of around $178.1 million to the Sunshine Coast economy.

    • Includes contribution of student expenditure in the region.


Summary of the region
Summary of the region

  • (Very) narrow economic base – and all very volatile/cyclic

    • tourism

    • retail

    • property / development / construction

    • High growth

    • changing patterns

    • Infrastructure, supply, affordability

    • Demography

    • ‘ageing’.... But in-migrants now different

    • comparatively low household income

    • dichotomy

    • Attitude (and ‘environmental issues’)


Today2
Today

  • USC and our region

  • University’s regional impact

  • ‘A big, regional corporate citizen’.


Key drivers for business sustainability in an australian regional university over the next decade

*2008 figures

  • Students + Alumni + Faculty and staff + USC spending

  • = $178.1 m (without multipliers)



Key drivers for business sustainability in an australian regional university over the next decade

USC Mission...

‘To be the major catalyst

for the innovative and sustainable

economic, cultural, and educational advancement of the region,

through the pursuit of international standards

in teaching, research and engagement.’


Key drivers for business sustainability in an australian regional university over the next decade

University of the Sunshine Coast

  • Facilities:

    • Size (hectares) 100

    • Campus master plan started 1994

    • Current student population 7,300

    • Current teaching and research staff 187

    • Current other staff 330

  • Research themes:

    • Centre for Healthy Activities, sports and exercise (CHASE)

    • Genecology Research Group

    • Sustainability Research Centre

  • Off-campus Centres

    • USC Noosa Centre

    • Dilli Village Environmental Centre


Key drivers for business sustainability in an australian regional university over the next decade

Emerged/emerging specialty areas:

  • Sustainability

    - community

    - water

  • Life sciences

  • Genomics / Forestry - Fisheries

  • Urban development

    - economics

    - planning

    - engineering

Research Centres


Engagement
‘Engagement’

  • Internal / External … integrated

  • Presentations / Press

  • What constitutes ‘the region’?

  • Our campus

  • Sunshine Coast University Hospital

  • Sippy Downs Town Centre

  • ‘The compact’

  • Innovation Centre

‘Knowledge hubs’


Innovation centre
Innovation Centre

FAST FACTS (as of June 2010):

Start : 2002

No. of business tenants : 28

Supported Companies : 55

Current staff working with ICSC f/t and p/t : 170

No. of jobs created : 350

Capital raised (June 2009) : $21.3 m


Key issues challenges
Key issues/challenges

  • Externally:

    • Cultural cringe

    • Real partnerships

    • Larger scale opportunity?

    • Building network

    • Relevance

  • Internally:

    • Real commitment (patchy/eclectic)

    • Communication & links

    • Ensuring integration


Role of the university
Role of the University

  • Educator

  • (Some) relevant research .... identity

  • New... growing sector

  • Opinion leader … innovative ideas

  • Business leader / operations


Today3
Today

  • USC and our region

  • University’s regional impact

  • ‘A big, regional corporate citizen’.


The university as a business leader
The University as a business leader

Sometimes universities vastly over rate their importance in some areas and vastly under emphasize their importance in others … particularly in regions…

viz. major impacts in:

  • name, opinion leaders, independence

  • nodes / concentration of investment, technology, innovation

  • exemplification

  • an employer … and multiplier

  • retention

  • innovative ideas (“what if we…”)

  • scale

  • reliable business partner


As a consumer
As a consumer…

  • Achieving the middle ground

    • State Procurement Policy / Competition Policy

    • Transparency / avoiding controversy / value for money

    • Real, maximum impact / support region / seen as good corporate citizens

  • Queensland State Procurement Policy

    Three, equally ranked objectives

    • To advance government priorities

    • To achieve value for money

    • To ensure publicity and accountability for outcomes


Some observations about being a good regional corporate customer strategic operational
Some observations about being a good regional corporate customer(strategic / operational)

  • Be careful not to over structure

    • Get the mainstream right

    • Flexibility, (‘don’t paint yourself into a corner’)

  • Probity / value for money must be right

  • Uniformity...link with larger (e.g. Standing offer / contracts)

  • Unbundle....promote unbundling especially in larger (e.g. building projects)

  • Be willing to provide real coaching (before) and real feedback (after).

  • Think like the suppliers... explain in advance

  • The test of ‘reasonableness’


Key drivers for business sustainability in an australian regional university over the next decade

USC in customer the region

Click here for more photos of USC and media clip