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Monetizing Social TV. Big Brother Live Feeds and Reality Nation. I make money from tweets about whirlyball with Brenchel and JeJo. Today. Best practices for targeting the passionate 1\% Super Pass: subscription entertainment Reality Nation: free reality s tar UGC. $14.99.

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Presentation Transcript
slide1
Monetizing Social TV

Big Brother Live Feeds

and Reality Nation

slide3
Today
  • Best practices for targeting the passionate 1%
  • Super Pass:subscription entertainment
  • Reality Nation: free reality star UGC
slide4
$14.99
  • Anchored by Big Brother Live Feeds
  • Social, Live, Access
  • 60% female, 35 to 55
  • Top channels

-60% affiliate

-25% CBS

slide6
17 x

286

206

99

42

41

38

33

20

14

80

slide9
Free
  • Content by stars
  • Promoted via social
  • 20% mobile
  • Fast ramp up
slide10
Reach

-Sub

slide12
Referrers
  • Facebook
  • Twitter
  • Jundishes
  • Allaboutbigbrother.forumotion.com
  • Forums.jokersupdates.com
  • Mortys.tv.com
  • Google
  • Celebritysmackblog.com
  • Jejofansite.com
  • hamsterwatch
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Fans
  • Hosting competition
    • #2 all time article on Reality Nation
slide14
Burnett
  • “We’re not that far from people
  • watching TV on the same screen
  • as the computer, with interactivity
  • back and forth. It’s the interactivity
  • that TV lacks right now and that is a
  • major advantage for the Internet.”
  • Mark Burnett
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