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P O T T E R Y B A R N. Presented by: Kim Wright, Tyler Tipton, Logan Marcucci. Overview. Business Timeline Company Overview Store Environment and Website Market Strategy and Competitors. Company Timeline. Began in 1949, Lower Manhattan

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p o t t e r y b a r n

P O T T E R Y B A R N

Presented by:

Kim Wright, Tyler Tipton, Logan Marcucci

overview
Overview
  • Business Timeline
  • Company Overview
  • Store Environment and Website
  • Market Strategy and Competitors
company timeline
Company Timeline
  • Began in 1949, Lower Manhattan
  • 21 PB stores bought by Williams-Sonoma, Inc. 1986
  • 1987 First mailing of the Pottery Barn catalog
  • 1995 PB gift registry is launched
  • January 1999 launched Pottery Barn Kids
timeline cont
Timeline cont…
  • 2000 introduction to PB Bed and Bath and PotteryBarn.com is launched
  • 2001 opened in Canada
  • 2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com
  • 2006 opens stores in Orlando, Chelsea and Portland
company overview
Company Overview
  • Mission Statement
  • Over 190 Stores nationwide
  • 150 million catalogs a year
  • 2006 William-Sonoma, Inc Net revenues increased to $3.7 billion
    • 11.5% from Pottery Barn Kids
    • 1.8% from Pottery Barn Brand
store environment
Store Environment
  • Homey Environment:
    • Everything is on Display
    • Relaxing music
    • Customized Stores
  • Website
marketing strategy
Marketing Strategy
  • Pottery Barn is a state of mind
    • Customers make it their own
    • High quality, High Value
  • The Catalog
    • Primary advertising vehicle
  • Recent online traffic boost
    • PBteen and Pottery Barn Kids
target market
Target Market
  • Women who shop at Sears to women who shop at Nordstrom
  • Urban singles
    • 20 to 35 year olds, with household incomes of $40,000 to $60,000
  • Country Nesters
  • Family Raisers
    • parents with children 1 to 12 years old for Pottery Barn Kids
    • children 13 to 19 years old and their parents with PBteen
top competitors
Top Competitors
  • Bed Bath & Beyond
    • $6,617.4
  • Pottery Barn
    • $3,727.5
  • Crate & Barrel
    • $3,445.1
  • Pier 1 Imports
    • $1,623.2
summary
Summary
  • Business Timeline
  • Company Overview
  • Store Environment and Website
  • Market Strategy and Competitors