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E-Commerce

E-Commerce. Success Factors. Group Luu Ke Vu Tran Thi Lan Huong Nguyen Phuoc Quy Phan Nguyen Tuan. Agenda. KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY. SPEED. 40%. 60%. Early entry into the market.

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E-Commerce

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  1. E-Commerce Success Factors Group LuuKe Vu Tran ThiLanHuong Nguyen PhuocQuy Phan Nguyen Tuan

  2. Agenda KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY

  3. SPEED 40% 60% Early entry into the market. Flexibly and quickly quit or make necessary changes to adapt the situation.

  4. INTEGRATION of the WEB into core Business Does my Business go online? How will the web reform the Business? In which ways?

  5. KNOW MY CUSTOMER! Understand what customer need. Segment my customer. Then, focus on best serving certain clients.

  6. MAKE BUSINESS PROCEDURE EASY AND STRAIGHTFORWARD 1-click ordering. Never ask customers to go through boring and repetitive form filling when they make order. Well designed and smoothly navigated User Interface.

  7. TECHNOLOGY IS MY WEAPON! Update newest technology and adapt technology into Business. Objective: better user experiences and improve Business Core. R&D: research and develop new technology that would be Business advance over competitors.

  8. Lazada

  9. Lazada Introduction

  10. Lazada Key factor for success

  11. Lazada Start with Speed ADVERTISEMENT Adnetwork Banner Newspaper Television Mail PROMOTION …

  12. Lazada Integrate Web into business WEBSITE

  13. Lazada Integrate Web into business Youtube

  14. Lazada Integrate Web into business Email Marketing

  15. Lazada Integrate Web into business Google Adnetwork

  16. Lazada Integrate Web into business Affiliate

  17. Lazada Add values to customers

  18. Lazada Segment customers

  19. Lazada Make it easy to business

  20. Lazada User interaction

  21. Lazada Summary Advantages Disadvantages

  22. Uber www.uber.com

  23. Uber Official website

  24. Uber What is Uber ?

  25. Uber Speed

  26. Uber Internet Integration • Application Mobile app on iOS, Android for customer • Account sign-up | sign-in • Services information • Road tracking • Driver rating • Core Official Website manage : • Account for customer • Account for partner • Account for driver

  27. Uber Management • Quality Control • Transportation • Driver license • Service cost • Location • … • Customer role : rating for drivers

  28. Uber Segmentation • Normal customer • Uber Cab • Special customer • Uber Black Car • Luxury cars from Mercedes, BMW, Jaguar, … • Uber Chopper • Hellicopter service, from New York to Hampton

  29. Uber Customer Benefit • Hail Taxi with a tap • “Just in case” Taxi service • First-class Transportation Provider • “the dream come true” with UberChopper

  30. Uber Summary

  31. DELL COMPUTER CORPORATION

  32. DELL COMPUTER CORPORATION Introduction • Founded by: Michel Dell in April 1984. • By 1993, Dell had become one of the top five computer markets worldwide • ===> Started a price war

  33. DELL COMPUTER CORPORATION Introduction • Founded by: Michel Dell in April 1984. • By 1993, Dell had become one of the top five computer markets worldwide • ===> Started a price war

  34. DELL COMPUTER CORPORATION Introduction • At that time, Dell was taking orders by fax, phone, snail mail ==> losing money. • Losses reached over $100 millions by 1994. • ===> The company was in trouble

  35. DELL COMPUTER CORPORATION Introduction • Dell began selling online in July 1996. • Customers go to www.dell.com to configure their dream machines. • More than 150,000 customers visited the Dell site each week • In the end of 1997, 1/3 orders by Internet

  36. DELL COMPUTER CORPORATION How Dell actually made a success in the world of E-Commerce ?

  37. DELL COMPUTER CORPORATION Analyzing Dell’s success online Target the right customers Dell has 2 segments of customer - Corporate customers ( relationship ) - Customers ( transaction ) ===> Segmentation

  38. DELL COMPUTER CORPORATION Analyzing Dell’s success online • Focus on how the company adds value for its customers • “Competitor represent your industry’s past. Customers are your future, representing new opportunities, ideas and avenue for growth” Dell said. • ===> Listen and learn

  39. DELL COMPUTER CORPORATION Analyzing Dell’s success online 3. The integration of Web into the core of what the company does Premier Pages ===> speed and reduced costs. ===> customer payments directly and immediately

  40. DELL COMPUTER CORPORATION Analyzing Dell’s success online 4. Make it easy for customers to do business with you

  41. Thanks for listening !

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