Moving People to Action with Stories Erin Vilardi Women’s Leadership Works Food Access Summit 2013: Developing Leaders for Food Policy Tuesday, August 13, 2013 3:45pm – 5:00pm
The Power of Storytelling What truly moves us as human beings and prompts us into action is emotion. Imaginationis the conduit of emotion. Well-told stories carry the imagination. Allows us to believe “it” is possible. Conveys morals and ideas without instruction.
Leadership: Knowing Your Story • Authenticity: • Truthfulness and Identity • Audience • Research Works. Don’t be that guy! • Convey Purpose: Core Values in Action • Have a goal to your story. • Results matter. Numbers are for follow up. • The Basics • Clear, Concise, Credible. • Power of 3
Mining For Stories: GROUP EXERCISE Hello, I’m NAME and I’m running for public office. I want to tell you a little bit about me and why I’m running. STORY So, I ask for your support/vote! Thank you.
Mining For Stories: Everyday • You must “mine” • For yourself • Of others in your organization or team • Of your constituents: how would things be different if you weren’t involved? • Donors: why do they give? • Volunteers: how do they feel when they give?
4 Tips for Good Storytelling: Guidelines - NOT hard & Fast Rules! • Keep it Consistent • Make it worth their time. • “Less is More” • You lost me there? • Use Details • Make it Vivid: Use the 5 Senses • Tap into your Emotions • Words, body language and tone are all tools for connection. • Anticipation. • End with Action and Ask! • People want to care. • Be clear about your goal or purpose. • Tell them how you want them to be a part of your story!
New Places to Use Stories • Meetings • Staff meetings: Get one person to “share a story” from the week. Rotate this each week. Collect them. • Tell a story rather than “make your point” with your Board. • Donor Engagement • Stories with results. • Reflect the core values of your program • Articulate the intersection with your organization • Voters or Volunteers • Stories with purpose and vision resonate most with these groups. • Elected Leaders and Policy Makers • Combine stories with numbers to convey full picture.
New Places to Use Stories • Social Media • Instagram – A picture is worth a 1000 words • Align your images with your overall narrative. • Facebook • Brief paragraphs that convey your results and EMOTION! • Can tell a story over time. • Twitter • Supports your narrative as an expert or high-impact organization. • Look back and assess – are these mediums telling your story?
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