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Trends in E-Commerce

Trends in E-Commerce. Five Trends to Watch in 2003. MultiChannel Retailing Arrives. Shoppers are hopping back and forth among catalogs, retail stores, and Internet Sites Companies that spun off Web Operations bringing them back in to give Shoppers seamless experience

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Trends in E-Commerce

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  1. Trends in E-Commerce Five Trends to Watch in 2003

  2. MultiChannel RetailingArrives • Shoppers are hopping back and forth among catalogs, retail stores, and Internet Sites • Companies that spun off Web Operations bringing them back in to give Shoppers seamless experience • Some Brick-and-Mortar chains have not done well on Web

  3. More Satisfied Customer • E-Commerce Companies are making consumers happier than offline retailers • Customer confidence in E-Commerce has rebounded • Customers are feeling positive about online experience

  4. Consumers Do Their Own Thing • E-Commerce gave retailers and marketing departments advantage of being able to get greater information on customers • Consumer behavior is still not changed, despite this increased marketing information • Rush of Consumers to Gather consumer data is slowing

  5. Death of Mid-Size E-Tailer • Number of Large E-Commerce companies shrinking rapidly • Growing Number of small niche E-tail firms • Mid-tier sites are having trouble competing and surviving

  6. More Profits • The number of profitable e-commerce companies continues to grow • A year ago, 1/3 of the top 40 sites in terms of sales volume were profitable • The level of profitability now is probably around 60 to 70 percent ( Regan)

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