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Maronda Homes

Maronda Homes. 1. What You Told Us. Your customers are: Empty- nesters Move up buyers First time home buyers Women make the initial decision Competing against other new home builders, short sales and foreclosures

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Maronda Homes

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  1. Maronda Homes 1

  2. What You Told Us • Your customers are: • Empty- nesters • Move up buyers • First time home buyers • Women make the initial decision • Competing against other new home builders, short sales and foreclosures • Currently running in FLORIDA TODAY Real Estate section, floridatoday.com local news and on Homefinder.com

  3. The Right Audience Lisa: Mom to young children • Age 21-45 • Highly likely to have young children at home, age 11 or younger – especially age 2 and younger • Skew more conservative in their political views • Employed, primarily full-time • Heavy furniture buyers, with value dependent upon the ages of their children • Watch health topics closely, especially weight loss • Enjoy cycling, running yoga/pilates • Lisa is a great example of a move up buyer Source: Scarborough Research, R1-2009/R1-2010

  4. The Right Audience Sam: Boomer • Median Age: 52 • Employed, primarily full-time • Highly likely to go online, multiple times per week • Enjoy golf and professional sports • Enjoys fine dining • Interested in investing and will turn to a professional • Will use the Internet to research travel options, but tend to turn to a travel agent • Same is a great example of an early Empty- Nester who may be downsizing Source: Scarborough Research, R1-2009/R1-2010

  5. The Right Audience The Shaws: First Time Home Buyers • Age: 20-35 • Lower- to mid-income levels, $35,000-$49,999 • Employed, more blue collar than white • Enjoy outdoor activities like cycling and running • Heavy consumers of weight loss products and programs • Likely to be looking for a new job, or working on education toward a career Source: Scarborough Research, R1-2009/R1-2010

  6. The Right Time Get in front of Lisa, Sam and The Shaws when they’re ready to buy Running in advance of and during these peak times will maximize your potential for revenue. To draw customers into your models, we’ll want to message your audience to both raise awareness of your product and increase consideration during their decision making process.

  7. The Right Solution to Reach Lisa Mom to young children http://advertising.flatoday.net/maronda/maronda300x250_6500.html

  8. The Right Solution to The Shaws First Time Home Buyers http://advertising.flatoday.net/maronda/SEPT10/marondahome_nobargai.html

  9. The Right Solution to Reach Sam Boomer http://advertising.flatoday.net/maronda/SEPT10/marondahomes_300x250.html

  10. The Right Solution Cont. With our high impact Sliding Billboards on floridatoday.com we will help BOOST traffic during your special sales and events. The combination of floridatoday.com and Yahoo! will help you REACH 77% of internet users in Brevard In the local news section of floridatoday.com we are able to target more people like Sam plus in-market home shoppers on homefinder.com. Through Yahoo! we are able to target more people like Lisa and The Shaws as well as other in-market home shoppers through behavioral targeting. Source:

  11. The Plan

  12. Our Commitment These solutions will help you: • Reach first time home buyers, move up buyers, and empty nesters/ down sizers • Reach more women • Ultimately drive results! • Our consultative approach will ensure your campaign delivers the quality results you are seeking • Help with developing compelling creative • Review and optimize your campaign placements • Review monthly reports to verify you are seeing the results you need

  13. Results = Right Audience, the Right Time, the Right Solution Reach. Connect with more of your best customers through the combined power of the Florida Today family of products and the expanded digital reach of Yahoo! Targeting. Zero in on your ideal customers with our expanded audience targeting capabilities based on geography, demographics, interests, and user behaviors Results. Our growing collection of digital solutions will drive people like The Shaws, Lisa and Sam to your business when they are ready to buy.

  14. Thank you!

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