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You might be attracting traffic with PPC advertising. Still, without a well-researched content marketing strategy that educates your visitors and positions you as an authority, you wonu2019t be able to convert them into leads and customers.
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Hiring a B2B Content Marketing Agency
You might be attracting traffic with PPC advertising. Still, without a well- researched content marketing strategy that educates your visitors and positions you as an authority, you won’t be able to convert them into leads and customers.
But here’s a common dilemma when building a content marketing strategy – go in- house or hire a B2B content marketing agency? https://assarwari.com
I always recommend partnering with a content marketing agency not because I own one but because it’s a specialized field that goes way beyond generic blog posts and SEO.
In this article, I’ll help you understand how content marketing works and why it is significantly more profitable in the long run to hire a B2B content marketing agency than building an in-house team.