1 / 8

where are you going?

where are you going?. The Marketing & Advertising Program You Have Waited For Is Here. AOBA presents the NEW and IMPROVED M ember A dvertising P rogram Finally a program that can meet your need for National Marketing …driving success in a recovering economy

garron
Download Presentation

where are you going?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. where are you going? The Marketing & Advertising Program You Have Waited For Is Here

  2. AOBA presents the NEW and IMPROVED MemberAdvertisingProgram Finally a program that can meet your need for National Marketing …driving success in a recovering economy AOBA understands you have many advertising options for your farm or ranch – choose M.A.P. • television • internet • print • leads Your road M.A.P. to advertising success! Your Marketing Committee is working hard to assist members with ways to market their farm, ranch and alpaca services. This advertising program contains many changes – our goal is to collect and display more of your valued information.

  3. Program will work for 12 months to drive business to your farm or ranch M.A.P. Enhanced level = $675 M.A.P. Basic level = $295

  4. Television MAP participation is the primary source of funding that ensures national television ads will stay on the air and even more people will be exposed to alpacas as an alternative livestock investment. Date Range:1/2006 - 6/2010 • Your participation dollars purchase television ads • Television ads drive web searches • AOBA’s enhanced website will garner more web traffic

  5. www.AlpacaInfo.com & www.AOBAalpacas.com Online Enhanced Farm Pages on the AOBA websites feature listings for visitors searching for farms or ranches • More website visitors = more enthusiasts exposed to your farm or ranch

  6. Alpaca Owners Guide Printed in the Summer issue of Alpacas Magazine AOG is sent to anyone requesting it for only the cost of shipping!  M.A.P. Enhanced Level = FREE 1/3 page color ad & farm listing advertise nationwide distribution educate contact

  7. Leads Program NEW reduction in AOBA Lead rates & days out Total FRG requests: 45,337 since 4/4/06 2009 Enthusiast Requests Jan: 678 Feb: 368 Mar: 391 Apr: 270 May: 196 Jun: 173 Jul: 305 Aug: 332 Sep: 327 Oct: 337 Nov: 374 Dec: 202 TOTAL = 3953 Determining the level of our visitor’s interest allows us to respond more appropriately to our leads and make our marketing programs stronger.

  8. 4 benefits in 3 easy steps STEP 1: Purchase STEP 2: Submit Advertising Contract & Ad DEADLINE 7/10/2010 STEP 3: Edit M.A.P. Farm Page & NAAC listing • Basic Level $295 = Less than $25 a month! • Enhanced Level $675 = Less than $13 a week! AOBA SALES: Melissa Orendorff Melissa@aobamail.com (757) 784-3646 • 3904 Longhill Station Rd. • Williamsburg, VA 23188

More Related