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Consumption Data Through September 8, 2007

In the latest SPINS data for the week ending September 8, 2007, Zia ranks eighth in the overall skin care category but faces challenges with an 8.6% decline in total dollar sales over the past 12 weeks. This contrasts sharply with the skin care category's growth of 11.8% during the same period. Additionally, Ultimates, Basics, and Treatment subcategories have experienced sales declines of 14.3%, 29.0%, and 22.3%, respectively. Brilliance shows a more stable performance with $393,607 in sales over the past 52 weeks, selling 10,567 units.

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Consumption Data Through September 8, 2007

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  1. Consumption Data Through September 8, 2007

  2. Category Review Total Direct ( Selected Brands ) SPINS Data X-WF Week Ending 09-08-07

  3. Category Review Skin Care Zia is ranked eighth in the overall skin care category in the latest 12 week period. SPINS Data X-WF Week Ending 09-08-07

  4. Category Review Zia Vs Category - Skin Care Zia is declining 8.6% in total dollar sales in the latest 12 weeks. The total Skin Care category is up 11.8% in the latest 12 weeks vs. YAG. SPINS Data X-WF Week Ending 09-08-07

  5. Category Review Ultimates Total Ultimates sales are down 14.3% in the latest 12 weeks, versus a decline of 20.3% in the latest 52 weeks. SPINS Data X-WF Week Ending 09-08-07

  6. Category Review Basics Total Basics sales are down 29.0% in the latest 12 weeks, versus a decline of 17.6% in the latest 52 weeks. SPINS Data X-WF Week Ending 09-08-07

  7. Category Review Treatment Total Treatment sales are down 22.3% in the latest 12 weeks, versus a decline of 20.8% in the latest 52 weeks. SPINS Data X-WF Week Ending 09-08-07

  8. Category Review Brilliance Brilliance has sold $393,607 in dollars, and 10,567 in units for the current 52 weeks. SPINS Data X-WF Week Ending 09-08-07

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