Which techniques are the advertisers using to get you to buy their product?
“Come to Marlboro Country” Featuring tough, adventurous, strong cowboys.
“It’s a broken lighter…or a good act. In each Philip Morris, there’s a story.”
Notice their facial expressions. Notice their clothing.
“I choose… an American original” Also notice what the girl in the photo is “choosing.”
“It’s not just a bath. It’s our aromatherapy-meditation-don’t-bother-me-now-or-you’ll-regret-it-later zone.” Notice the colors, the candles, the setting.
When you purchase these cigarettes, you get items for free. A CD case opener and a music download card (above) or a portable radio (below)
Notice all of the similar hats in the crowd. The viewer is supposed to feel like a part of the crowd too.
“Tastes smoother” (…than what?) “Burns slower” (…than what?) “Lasts longer” (…than WHAT?)
You’ve got all those camels just staring at you…just waiting for you to….?
Just a bunch of ordinary guys who want “no bull” (meaning no B.S. – as in cow poop)
“Exceptionally smooth… Extraordinarily mellow… The finest Turkish blend” Notice the colors, the woman’s jewels and clothing, notice the font.