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Mr. David C. Carey Area Director, Pacific PowerPoint Presentation
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Mr. David C. Carey Area Director, Pacific - PowerPoint PPT Presentation


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Hawaii 2012. Mr. David C. Carey Area Director, Pacific. Hawaii Snapshot. Hawaii Snapshot Fiscal Year 2011. Annual Sales - $246M Customer Transactions 3.89M Hawaiian Products DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items)

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slide1

Hawaii 2012

Mr. David C. Carey

Area Director, Pacific

slide3

Hawaii Snapshot

Fiscal Year 2011

  • Annual Sales - $246M
  • Customer Transactions 3.89M
  • Hawaiian Products
    • DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items)
    • 140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms
      • This represents 21% of produce sales
slide4

Hawaii Snapshot – FY 2011

  • Savings to Patrons
    • In Hawaii 48.5%
    • Worldwide 32.0%
  • Hawaii’s Transaction Counts 3.9M - Up 2.12%
  • Hawaii’s Sales per Transaction $63.15 – Up 2.44%
  • Hawaii’s Sales $246M – Up 4.61%
slide5

Local Produce Sales

  • Contract Awarded to Coast Produce in Oct 2006
  • Coast’s Partner is Honolulu-Based Armstrong Produce
  • Armstrong Uses 5 Local Wholesalers/Distributors toSupply Locally Grown and Mainland Procured Produce Items
  • In 2011, Armstrong Supplied $24.3M in Fresh Fruits and Vegetables
    • $5.1M was Procured Locally
  • Locally Procured Produce:
  • Line ItemsPoundsSales Volume% of all Produce Sales140 5.3M $5.1M 21%
slide7

Hawaii Million-Dollar Vendors

  • Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011
    • Meadow Gold Dairies
    • Diamond Head Wholesale, Inc.
    • Daiichiya Loves Bakery
    • Hawaii Foodservice Alliance LLC
    • Golden Touch Trading, Inc.
  • Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011
    • Hawaiian Isles Kona Coffee Co.
    • Hawaiian Host Candies of LA, Inc.
    • Paradise Beverages, Inc.
commissary rewards card
Commissary Rewards Card
  • Objective
    • Collection of Patron Demographics
    • Understanding our Customers
    • Deliver a 21st Century Commissary Benefit
  • How it will work
    • All Commissary Rewards Cards will be distributed in-store
    • Register the card at the Commissary Rewards Website
    • Patron clicks on the coupon to use/redeem
    • Digital offers are loaded directly to the patrons account
    • Scan the card and save
slide9

Commissary Rewards Card

  • Timing/Roll-Out
    • Fort Lee is the first pilot store – began on 8 August
    • Full launch planned for early September
      • Benefits
      • Generate additional savings via a digital coupon
      • Earth Friendly (Reduction in paper)
      • Save time by not clipping, storing and remembering to bring coupons
      • Available in ALL Commissaries CONUS and OCONUS
slide10

Commissary Rewards Card

    • Assistance Needed
    • Industry participation is highly encouraged
      • New item launch/Promotional display tie in/ Target coupons
    • Commissary team understands and encourages the use of the program
  • POC: Marye Carr, Program Manager (804) 734-8000 ext 52781
hawaii sales comparison fytd 2012 thru june 2012
Hawaii Sales ComparisonFYTD 2012 (thru June 2012)

Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)