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4 Years of Coaching – What have I learnt?

Explore essential lessons learned from 4 years of coaching sessions, tackling top business challenges like lack of sales, marketing inefficiencies, high overheads, and more. Uncover the importance of passion, effective marketing, customer certainty, and hiring for attitude. Embrace the concept of "boring wins" and the significance of building strong relationships in business. Gain insights on effective leadership, staff management, and staying on purpose in the business world. Discover how to navigate various business roles and drive success in SMEs and corporate settings.

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4 Years of Coaching – What have I learnt?

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  1. 4 Years of Coaching – What have I learnt?

  2. Top problems • Lack of sales • Marketing stopped working • High and growing Overheads • Inmates are running the asylum • Lack of owner time

  3. One: Got-to have Passion

  4. Two: Marketing is Key

  5. Be Seen • On the job • How you behave • Vehicles • Signage • Internet • Internet Media • PR

  6. 3. Total certainty

  7. What are your customers questions? • Time • Price • What to expect • Protections

  8. 4.Inside out

  9. What is the difference

  10. Simon Sinek People don’t buy what you do they buy why you do it

  11. 5 Boring wins and wins again

  12. Arrive on time • Send out your invoices • If it feels uncomfortable – it usually is! • Do your sales calls

  13. 6: Staff that work

  14. Where does the problem occur • Define what you really need • Hire attitude not skills • Test them • Build the relationship not the job

  15. 7. Sorry - it is all about you • Be above the line • Do what you are good at – get someone else to do what you are not • Build relationships • Business is a long term game • Stay on purpose

  16. Thank you

  17. How you can help me I get things done and see the business reality • SME CEO roles • Corporate • Marketing Manager • Business Development Manager • Project Manager

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