Who is involved in digital designs? User Experience (UX) Content Strategist Visual Designer Account Director (AD) Tech guy/gal Project manager (PM)
Uses creative ways to get the puck in the net for a goal! Analytical and strategic with getting the puck in the goal Content Strategist/UX/Technology (Left wing/left Defense) Content Strategist/UX/Visual Designer (Right wing/right defense) Account Director (goalie) Project manager (Center) First to come out of the tunnel. Last line of defense. Kicks off the game and keeps everyone in line.
The many responsibilities of a content professional Content engineering Content operations Content marketing CONTENT STRATEGY Content PLANNING CMS DEVELOPMENT CONTENT DISCOVERY CONTENT DEVELOPMENT MESSAGE PLANNING TAGGING DEVELOPMENT PATH/DIRECTION PLANNING WORKFLOW PLANNING CHANNEL IDENTIFICATION MIGRATION PLANNING GOVERNANCE GUIDANCE MIGRATION PLANNING CONTENT DEVELOPMENT CONTENT SHARING
Content strategy: how it fits Content has a presence in every stage of a digital project. Sometimes it’s in the forefront and sometimes it’s in the background. But it’s always present, from the beginning to the never-ending.
Discover Content Strategy fits by. . . ux Visual Design Tech • Gathering information about content and stakeholder needs to inform the UX team about: • Quantity of content • Content importance • Content owners’ expectations • Gathering information content owner needs to inform the tech team about: • Number of content authors • How often content needs to be updated • CMS requirements • Gathering information to inform visual designers about: • Look and feel expectations • Current image library • Specific image requirements • Brand requirements
Design Content Strategy fits by. . . ux Visual Design Tech • Defining the content types, tagging strategy and workflow needs so the tech team can build a site that meets the needs of the audience and stakeholders. Providing specific information about the images needs throughout the site based on the purpose of the content. Taking the lead in developing the IA, or we can be the support team while UX leads.
Develop Content Strategy fits by. . . Tech • QAing the CMS and report bugs.
deploy Content Strategy fits by. . . ux Visual Design Tech • Ensuring the CMS works. Ensuring the design works with content. Ensuring the interaction is working.
We need Uxa, creative, tech, PM & ad, too. • Guide us through the CMS and understand our abilities and limitations to manage content Develop wireframes to display content so it’s user-friendly and helps users find the information they need, fast Support the content with engaging presence ux Visual Design AD Tech PM • Convince clients that content never ends Provide us with the hours to get the work done
Content Marketing: how it fits Content marketing is only successful if you have a solid content strategy.
What is Content Marketing “Content marketing uses traditional marketing principles to craft content for interactive technology that tells a story, provides useful information and establishes relationships to persuade customers to take action, build brand awareness and engage the world.” • Content Marketing is a way to . . . • Connect • Inform • Educate • Build Relationships • . . . . by providing valuable and trusted • information through storytelling.
Keep in touch Social media • @RebeccaSteurer • linkedin.com/in/rebeccasteurer Email • Rebecca.email@example.com Blogs • admci.com/blog • Manifestdigital.com/blog