DLJdirect. internet. business models. text and cases. Donatas Sumyla. Content. Overview of the company; Goals & strategies; Competitors; Primary stakeholders; GBF;. Overview of the Company. DLJdirect is an online brokerage company;
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text and cases
Such customers were highly profitable, yet Darcy wondered if this target market was too narrow. Was the company forfeiting opportunity by not aggressively pursuing day traders and/or less affluent mainstream investors?