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E - commerce. 指導教授:蔡銘箴教授 學生:鍾宇冠 學號:901088. The cow of 42. NOT STARBUCK Julius Meinl Cafe. Outline. What is the story? Why is the company successful ? Can you find the similar business in Taiwan? Bonus. 1. ?. What is the story?. Julius Meinl Caf é 設立於 1862 年

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e commerce

E -commerce

指導教授:蔡銘箴教授

學生:鍾宇冠

學號:901088

the cow of 42
The cow of 42

NOT STARBUCK

Julius Meinl Cafe

outline
Outline
  • What is the story?
  • Why is the company successful ?
  • Can you find the similar business in Taiwan?
  • Bonus

1.?

what is the story
What is the story?
  • Julius Meinl Café設立於 1862 年
  • Julius Meinl 年輕時至維也納找工作,後來開了

一家店賣coffee

  • Julius Meinl 在家用傳統燒木頭的爐子炭培咖啡豆
  • 炭培咖啡豆的創意使維也納人接收,也給他 帶來了成功
  • 具地方特色的悠久歷史品牌可成功複製推至全世界
why is the company successful
Why is the company successful ?
  • 從早期炭培咖啡豆的創新
  • 保有一個原始和傳統的品牌
  • 加深顧客的印像
can you find the similar business in taiwan
Can you find the similar business in Taiwan?

跨越世界的麥當勞

  • 西元1955年創辦人 Mr.Ray A. Kroc 在美國芝加哥Elk Grove Village 成立
  • 金黃拱門下的美味漢堡和親切服務
  • 憑藉著卓越的經營理念,每天為全世界3,800萬以上的人士 提供超值美味的麥當勞漢堡。
  • 1998年底,麥當勞在全世界六大洲114國中,擁有超過24,000 家分店
  • 每3小時就增加一個店面的驚人速度快速擴展中;走遍世界各地
  • 於民國七十三年在台灣成立分店。在台灣的麥當勞,亦於速食 連鎖店的領域拔得台灣第一名速食連鎖店的頭銜。
bonus
Bonus
  • 懷舊風情的店面
  • 重新打造老牌商品