LAUNCHING NOTICE ART NOUVEAU Frederic Krill - PREMIUM

1. LAUNCHING NOTICEART NOUVEAUFrederic Krill - PREMIUM A TRIBUTE TO ARTISTS AND ARCHITECTS OF 19th and 20th CENTURY. A LEAP INTO THE FUTURE… 2013/2014

2. THE STORY Art Nouveau : End of 19th and beginning of 20th century  A long process to release itself from the classicism with classic language and all its codes. Artists wanted to find an exit, scared to be stuck into imitation. Claude Nicolas Ledoux (architect and part of the creators neoclassic style) is one of the first ones to ask this question of an art which is not the imitation of something, but which goes farther by creating something totally original for a new civilization : Art Nouveau. In 1893 is set up in Brussels, by Victor Horta, the Tassel hotel, considered as the very first Art nouveau building. In Paris, Art nouveau appears through artists like Hector Guimard (famous architect) who decided after visiting Brussel to see Victor Horta's architectures to integrate some forms into his own architecture with Paris metro entrances. Tassel Hotel Hector Guimard metro entrance Art Nouveau was inspired by natural forms and structures, not only in flowers and plants but also in curved lines. Art nouveau is characterized by the inventiveness, the presence of rhythms, colors, ornamentations, inspired by trees, flowers, insects, animals, introducing the sensitiveness into the daily decoration. S.T. Dupont’s creations from the origins have been influenced by this period (19th and 20th century) including Art Nouveau decors. Frederic Krill comes from Val d’Osne, the most important art foundry in France during XIX century with Art Nouveau influence. He studied Art Nouveau and expressed his imagination on the lighters by engraving exclusive Art Nouveau masterpieces that are unique and exquisite. When he introduce his first drawing, S.T.Dupont decided to launch his collection with Art Nouveau style. S.T.Dupont House was founded in 1872 and known Art Nouveau, this particular collection is a tribute to Art Nouveau period with curves and details. S.T. Dupont represents elegance and glamour in a natural way of creating beautiful objects rooted in the DNA of this brand.

3. FRENCH MASTER ENGRAVER : FREDERIC KRILL Frederick Krill • SPECIALIZES IN ENGRAVING ARTISANAL SHOTGUNS, KNIVES AND WEAPONS COLLECTION. • ALL PERFECTLY UNIQUE ENGRAVINGS ARE ENTIRELY MADE BY HAND. • FREDERICK KRILL EXPRESSED HIS IMAGINATION ON THE LIGHTERS BY ENGRAVING EXCLUSIVE MASTERPIECES THAT ARE UNIQUE AND EXQUISITE. • HE IS THE DESCENDENT OF THE GREAT ARTIST WHO CARRIED FORWARD THE ART NOUVEAU WORK OF HECTOR GUIMARD WHO BUILD THE FAMOUS PARIS METROPOLITAN ENTRANCES.

4. OBJECTIVES • Create a connection : Create a connection by exploring the brand DNA : Past to Future : Art Nouveau  Art Deco  American Art Deco • Beginning of travel in time • Show brand uniqueness • Present a new artistic collection • Combining different elements in new collections to highlight the know-hows of the brand • Continue to Innovate • CONTINUE TO REINFORCE STD EXPERTISE AND CRAFTSMANSHIP AS A MASTERGOLDSMITH, LACQUERER AND TRAVEL CASES MAKER

5. CONSUMER TARGET • Target the Elite

6. INSPIRATION ART NOUVEAU ERA 1890 - 1910 HECTOR GUIMARD – French Art Nouveau Architect • Symbolizes • Natural forms and structures such as flower and plants • Harmony and Continuity • Installed also in Canada

7. INSPIRATION

8. TECHNICAL CHARACTERISTICS Engraving by hand with a small made to measure hammer. Frederic Krill also use a sharped chisel with a diamond honing stone. Utilization of a glass for more precision. Brass under finishes : Copper & zinc alloy Most adapted to engraving. High resistance to shocks. Finishes at Faverges :Palladium, Yellow gold and Pink gold

9. RANGE SUMMARY & PRICES Line 2 Double flame on request Pink gold finishes Ref : 016072 Price* : 2188 EUR Yellow gold finishes Ref : 016060 Price* : 2188 EUR Palladium finishes Ref : 016071 Price* : 2188 EUR *French retail price

10. POSITIONNING • Haute Creation for the Elite HAUTE CREATION LIMITED EDITION CATALOGUE

11. LAUNCH AND MARKETS • DATE : REQUEST AT SOM • AVAILIBILITY : From April 2013 • Please note that products will be produced upon order only • You can place your order as usual to the sales administration service. • For each order, the delay has to be confirmed according to other orders. Product Range : 3 skus Product will be numbered : From 0 to 1905 • MARKET : WHOLEMARKET

12. ORDER PROCEDURE Two options: 1 2 You place your order with the sales administration service or area manager giving your quantity without any particular numbers We allocate you numbers directly and send you an email of confirmation. You place your order with the sales administration service or your area manager giving your quantity and numbers requested If the numbers are available we send you an email of confirmation. If the numbers ordered are not available we let you know and make a new proposal. = For both of those options no order will be launch to production if you don’t confirm our final proposition IMPORTANT : Each Product is made to measure. When the order is confirmed we launch the production, For this reason it’s important to be sure before any confirmation to avoid last minute cancellation Deliveries : Earlier a client will place his order earlier he will be delivered, priority of production is given by the date of the order confirmation.

13. REQUEST • Numbers availability : Please send by email to Caroline Gusman(cgusman@st-dupont.com) the number you would like to get. We will confirm if it is still available and if not, we will propose you the available numbers.