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World AIDS Day Luhambo Jazz & Soul Session 3 30 November - 2 December 2012 Venue : Maguga Dam

World AIDS Day Luhambo Jazz & Soul Session 3 30 November - 2 December 2012 Venue : Maguga Dam. Background Luhambo Jazz Concepts is aimed at sharing jazz and soul music across the country. The idea was conceived by a team of young Swazis who have a strong passion for jazz and soul music.

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World AIDS Day Luhambo Jazz & Soul Session 3 30 November - 2 December 2012 Venue : Maguga Dam

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  1. World AIDS Day LuhamboJazz & Soul Session 330 November - 2 December 2012Venue: Maguga Dam Background Luhambo Jazz Concepts is aimed at sharing jazz and soul music across the country. The idea was conceived by a team of young Swazis who have a strong passion for jazz and soul music. The idea is to raise the profile of up and coming Swazi jazz and soul artists in an environment that also promotes Swaziland’s unique areas of tourism. FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS

  2. Background (cont…) Our shows are designed to achieve several things: • Serve as a platform to profile and share jazz music in an environment that is relaxed. • Unearth and celebrate local jazz talent. • Show-case the country’s areas of interest. • Provide a platform for networking Pictures from the Luhambo Sunday Jazz & Soul Sessions 1 & 2. The shows drew massive crowds, across generations class and race.

  3. Background (cont…) Tourism Potential • Showcasing Swaziland’s unique attractions • Shows promoted locally and Mpumalanga & Mozambique • Future shows (2013) – Mahamba Gorge, Nisela Safaris, Three cities – Nelspruit, Maputo, Mbabane • Potential to host annual jazz festival at Maguga Dam • Jazz Tourism Packages

  4. Luhambo Sunday Jazz & Soul Session 1Edladleni African RestaurantSunday 8 April 2012 • An estimated crowd of 500 jazz & soul lovers attended • Crowd included friends, families who wanted a laid-back Sunday afternoon time together & to enjoy good music • The setting reflected the unique feature of the place, an environment that is homely, has a personalised touch, serves traditional Swazi cuisines. • Six Swazi bands performed live music • Sipanela Workshop for Jazz • Soul Friends • Manteza • Simanga • MphoTshabalala • Melody Mayaba • Four Swazi DJs played jazz and soul music

  5. Luhambo Sunday Jazz & Soul Session 1Edladleni African RestaurantSunday 8 April 2012 (cont…) • The session was sponsored by eDladleni, Build It, Pam Golding, Waterman Swaziland, UTS, Positive Pulse, Carson Wheels, Gridlock Security and Cafe de Afrique. • Extensive media coverage by local press (SBIS, Swazi Observer & Times of Swaziland) Concert Features Target audience Our audience comprise. Young adults (25-39) – approx. 35% Adults (40-65) – approximately 55% Other – 10%

  6. Luhambo Sunday Jazz & Soul Session 2Simunye Country ClubSunday 22nd July 2012 • According to media reports, an estimated crowd of 1000 jazz & soul lovers attended • Crowd included friends, families who wanted a laid-back Sunday afternoon time together & to enjoy good music • Swazi & South African live bands performed • Sipanela Workshop for Jazz • Soul Friends • Zaza • Simanga • MphoTshabalala • Melody Mayaba • Outcry • Inspirational Jazz Band • Zoe the Seed • Mbongeni and the African Drummers • Mkhululi MK Hlophe • Lodanda • FanazaTsabedze • Karibu • Masikane • Bholoja

  7. Session was sponsored by MTN Mobile Money, Parmalat, Smart Media, Swazi TV, SBIS, Waterman Swaziland, Royston Signs Positive Pulse

  8. Luhambo Jazz Concepts (Luhambo) proposes to partner with your company as a sponsor of LuhamboJazz & Soul Session 3 to be hosted on Saturday the 1st December 2012 at Maguga Dam Pigg’s Peak. Concept will be themed "Getting to zero: zero new HIV infections”. The aim is to use music to make a social call. This is our way of using the Luhambo Jazz Concepts platform to support and national and global cause on the day. We also want to convince our musicians, as social commentators, to make a social contribution using their art. (see show features) towards fulfilling the objective of this theme as well as other national efforts to roll back the impact of HIV and AIDS in the country.

  9. Show features • Two stages • Main stage Maguga Dam area – Jazz stage featuring Multi-award winning jazz guitarist Jimmy Dludlu*, Bholoja, TshepoTshola, Soul Brothers, Spanella Workshop for Jazz, Karibu, Zoe the Seed, Melody Mayaba, • Maguga Restaurant view point Parking lot – House stage featuring Swazi and South African DJs

  10. Show features (Continued) • Messages on the theme to be announced during the promotion of the show and throughout the day by the MC, artists, DJs and all speakers. • Branding on the theme: bottled water, candles, t-shirts & summer hats. • Red and white balloons to decorate all three stages, entrance/exit points • Candle light and moment of silence to bring hope those those living with the virus and to remember those who have died of AIDS. • Public testing by key people and the public as a way of fighting the stigma and fear of testing. FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS

  11. Sponsorship Sponsoring companies/organisations will enjoy the following benefits: Naming Rights: See Sponsorship package Media. Prominent recognition in pre-and post-festival media communication, including: • Adverts and an advertorial in the Times of Swaziland and Swazi Observer • Interviews with artists on SBIS’ African Sounds Music show, Swazi TV’s Kusile Breakfast Show, Times of Swaziland and Swazi Observer

  12. Sponsorship (Cont…) Outdoor advertising: Street pole posters in major towns across the country A1 posters distributed in strategic points Banners: Prominent branding at the festival venue and material including tickets, entrance, stage, VIP hospitality area, speakers. Repeated acknowledgement by the MC on the day of the festival Prize give-aways presented at the festival by sponsoring company/organisation’s representative

  13. Sponsorship (Cont…) Sponsoring companies/organisations will enjoy the following benefits: Sponsor’s guests catered for and entertained in a VIP Marquee VIP complementary tickets An opportunity to raise the company’s corporate social responsibility profile

  14. Sponsorship (Cont…) Sponsorship packages: Category 1: Platinum Sponsorship • Branding of entire festival and signage at all festival events. • Category exclusivity with royalty-free rights to marks/logos. • Customized signage and footprint display • Full page advertisement inside cover of program guide • Full page back cover of festival pull out • Full motion flash commercial on festival website. • Logo inclusion in all media buys. • 40% shared print advertising. • 30% shared radio advertising. • 20% shared television advertising. • On-stage mention at all festival events. • Logo inclusion on all official festival merchandise. • Customized hospitality package to include VIP Reception

  15. Sponsorship (Cont…) Category 2: Gold Sponsorship • Title designation for the Main Stage (Ex: Your Company Jazz Main Stage) • • Category exclusivity with royalty-free rights to marks/logos. • • Customized footprint display (not exceed 20X30). • • Customized signage on Main Stage • • Product Sampling. • • Full page advertisement in program guide • • Banner Advertisement on Festival website. • • Logo inclusion in all media buys. • • 5% shared print advertising. • • 5% shared radio advertising. • • On-stage mention at all festival events. • • Logo inclusion on all official festival merchandise. • • Customized hospitality package to include VIP Reception • VIP Access to all Festival events

  16. Sponsorship (Cont…) Category 3: Silver Sponsorship • Presenting designation for the Jazz Sessions (Ex: Jazz Jam Sessions presented by Your Company). • Royalty-free rights to marks/logos. • Customized footprint display at main event (not exceed 10X20). • Customized signage at main event. (Two 4 x6 banners) • Product Sampling (Event of your choice). • 1/2 page advertisement in program guide. • Banner Advertisement on Festival website. • Logo inclusion in all media buys. • 5% shared print advertising. • On-stage mention at all festival events. • Logo inclusion on all official festival merchandise. • Customized hospitality package to include VIP Reception • VIP Access to all Festival events.

  17. Show Logistics SECURITY & EMERGENCY PREPAREDNESS 1. SECURITY Private Company: Luhambo has partnership with a security company. To provide patrols and backstage security throughout the show. KOBWA Security: In keeping with internal security policy & provide advice RSP: Police Patrols to manage traffic and boost security. 2. FIRST AID & EMERGENCY SERVICES EMS: Luhambo to make special application for an emergency first-aid personnel and ambulance to be on standby. Maguga Clinic: For serious cases.

  18. Show Logistics Enhancement of the current power-supply Luhambo: To organise a back-up generator (size to be determined by current power supply) KOBWA:To advice on current power supply.

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