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Kenneth Karlberg President, Telia Mobile Senior Executive Vice President, Telia AB

Kenneth Karlberg President, Telia Mobile Senior Executive Vice President, Telia AB. Is Europe still in the wireless lead?. The Swedish example. Openness Simplicity Trust. Telia Mobile Number of customers, owner-share and growth July-Sept. 2002.

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Kenneth Karlberg President, Telia Mobile Senior Executive Vice President, Telia AB

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  1. Kenneth Karlberg "Does Europe still have the wireless lead"

  2. Kenneth Karlberg President, Telia Mobile Senior Executive Vice President, Telia AB Kenneth Karlberg "Does Europe still have the wireless lead"

  3. Is Europe still in the wireless lead? Kenneth Karlberg "Does Europe still have the wireless lead"

  4. The Swedish example • Openness • Simplicity • Trust Kenneth Karlberg "Does Europe still have the wireless lead"

  5. Telia MobileNumber of customers, owner-share and growth July-Sept. 2002 Total Nordic3, Baltics and Russia,6 259 000 (proportionate number of customers) Subscribers, Nordic region 5 258 000 +130 000 Finland 247 000 +12 000 Russia MegaFon (17,8%) 2 300 000** +620 000 Sweden 3 540 000 2 +56 000 Norway 1 022 0001 +26 000 Subscribers, Baltic/Russia 3 914 100 +735 500 Estonia Eesti Mobiiltelefon(24,5%)413 700** +7 900 Denmark 449 000 +36 000 Latvia Latvijas Mobilais Telefons (24,5%)441 100** +27 700 Lithuania Omnitel (27,5%)759 300** +79 900 ** Total number of subscribers Kenneth Karlberg "Does Europe still have the wireless lead"

  6. Unmatched Nordic and Baltic fixed footprint Finland Sonera: 100% Fixed network access lines2): 736,000 Internet broadband1): 28,000 Internet (dial-up): 253,000 CATV: 150,000 Sweden Telia: 100% Fixed network access lines2): 6,510,000 Internet broadband3): 267,000 Internet (dial-up): 722,000 Estonia Eesti Telefon Sonera: 24.5%, Telia: 24.5% Fixed network access lines2): 472,000 Denmark Telia: 100% Fixed network access lines2): 256,000 Internet broadband: 70,000 Internet (dial-up): 94,000 CATV: 186,000 Latvia Lattelekom Sonera: 49% Fixed network access lines2): 701,000 Lithuania Lietuvos Telekomas Sonera: 30%, Telia: 30% Fixed network access lines2): 1,075,000 1) Residential 2) Equivalent standard lines 3) Excluding Internet broadband in ComHem Kenneth Karlberg "Does Europe still have the wireless lead"

  7. Unmatched Nordic and Baltic mobile footprint #1 #1 #2 #1 #1 #4 #1 Finland (penetration 77%) Sonera: 100%Subs. June 30, 2002:2,484,000Market share: 61% Norway (penetration 75%) NetCom Telia: 100%Subscibers June 30, 2002: 996,000Market share: 32% Estonia (penetration 52%) EMT Sonera: 24.5%, Telia 24.5%Subs. June 30, 2002: 406,000 Market share: 54% Sweden (penetration 80%) Telia: 100%Subscibers June 30, 2002: 3,484,000Market share: 49% Latvia (penetration 26%) LMT Sonera: 35.8%1), Telia: 24.5%Subs. June 30, 2002: 413,000Market share: 58% Denmark (penetration 68%) Telia: 100% Subscibers June 30, 2002: 413,000Market share: 8% Lithuania (penetration 27%) Omnitel Sonera: 27.5%,Telia: 27.5%Subs. June 30, 2002: 679,000Market share: 58% 1) Direct ownership 24.5% and indirect through Lattelekom 11.3% Note: Penetration rate as of December 31, 2001 and market shares based on subscribers as of December 31, 2001. Kenneth Karlberg "Does Europe still have the wireless lead"

  8. Openness Kenneth Karlberg "Does Europe still have the wireless lead"

  9. Simplicity Kenneth Karlberg "Does Europe still have the wireless lead"

  10. Trust Kenneth Karlberg "Does Europe still have the wireless lead"

  11. Europe in the lead up to now • More than one technology • Free market competition • Let services rule Kenneth Karlberg "Does Europe still have the wireless lead"

  12. No driver on a regulated market Kenneth Karlberg "Does Europe still have the wireless lead"

  13. Fears for the future • Regulations – too local • Closed interfaces • Technology focus Kenneth Karlberg "Does Europe still have the wireless lead"

  14. Not so customer-friendly trends • Locked-in customer • One-network services • Roaming just in your own network Kenneth Karlberg "Does Europe still have the wireless lead"

  15. A new business logic Customer Content Customer Distributor Network operator Service Provision Service Provision Content Service Provision Content Content Full-fledged mobile operator Content Kenneth Karlberg "Does Europe still have the wireless lead"

  16. Keys for the future • Openness • Simplicity • Trust Kenneth Karlberg "Does Europe still have the wireless lead"

  17. Kenneth Karlberg "Does Europe still have the wireless lead"

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