UTokyo Innovation Summer Program TISP 2014

1. UTokyo Innovation Summer ProgramTISP 2014

2. TISP 2014: GOAL school • Learn how to create Regional Innovation • Regional Innovation: Innovation for solving challenges of local regions

3. 3.11 Tohoku Tsunami Disaster2011

4. 1.17 Kobe Earthquake Disaster1995

5. What is the difference? 1995 Kobe Disaster • 6,434 killed, 3 missing, 43,792 injured • 25,000 houses collapsed • Around 300,000 left homeless • ten trillion yen or $102.5 billion in damage, 2.5% of Japan's GDP at the time 2011 Tohoku Disaster • 15,887 deaths, 2,612 people missing, 6150 injured • 45,700 buildings were destroyed and 144,300 were damaged • The number of the evacuees, as of 26 January 2012, was 341,411. • ¥25 trillion ($300 billion), 3.7% of Japan's GDP

6. Kobe Now

7. Tohoku Future ?

8. Regional Innovation is requiredUniversal Issue

9. Program TOKYO PROGRAM • 7/30,31: Field research in Tokyo • 8/1,2 4,5: Innovation workshop • 8/6: Learning about Tohoku issues • 8/7,8: Case method workshop TOHOKU PROGRAM • 8/9: Field research in Otsuchi town • 8/10: Field research in Tono city • 8/11, 12: Innovation Workshop

10. Question • Can we learn to be innovative? • Is it only geniuses who can be innovative?

11. Create new services in a shopping mall：Three minutes, Game of number of ideas

12. Analogical thinking Amazon Kura conveyor belt Sushi bar

14. Taylor-made proposal

15. Create new services in a shopping mall by analogical thinking ：Three minutes, Game of quality of ideas

16. Implication • You can create innovative ideaseasily when you use the right processe

17. Technological innovationvsHuman-centered innovation • Innovation from insight into human lives and values • Deep understanding of humans and human society

18. 1979 SONY First Walkman

19. Lifestyle to enjoy portable music

20. Human-Centered Innovationis based on deep understanding of humans and human society

21. i.schoolUTokyo • Started in 2009 as a program of Center of Knowledge Structuring, The University of Tokyo (Director, Hideyuki Horii) • Ability to produce human-centered innovation • Workshops with UTokyo students and collaborators from partner companies

23. Goal for i.school studentsTo be able to design workshop processes to facilitate creativityTo have confidence to be innovative

24. i.school 2009 • Toward better communication between working mothers and their children at home by IDEO and Stanford d.school • Foresight of India by Hakuhodo • Creating a social enterprise by H. Horii and T. Sumitani • Designing Eco-Experiences by Design Division, Hitachi

25. Toward better communication between working mothers and their children at home by IDEO and Stanford d.school

26. International Collaboration • IDEO, USA • d.school, Stanford Univ. • IDE, Royal College of Art, UK • Aalto Univ., Finland • id, KAIST, Korea • They offer their best workshops for i.school

27. Innovation workshop = Information Processing by groups of peopleProcess • Can be described • Can be modelled • Can be designed • Can be evaluated

28. Standard model of information processing Input Info. on ends Input info. on means Analysis of ends Analysis of means Creation of means ideas Refinement of ideas Prototyping Proposal of new ideas

29. Mechanisms for Novelty • Understanding others • Foresight • Clarifying concepts • Shifting cognitive patterns • Shifting value systems • Finding new combinations • Analogical thinking • New objective from unexpected use • Table flipping

35. Skillset Motivation Mindset

36. Why group work? • Reduce load, help each other • Stimulate, knowledge sharing • Deep understanding of humansIncrease number of models to understand humans

37. Diversity is the mother of innovation • Make friends with all participants • Exchange ideas and share information • Be open-minded - really listen to each other without being egocentric

38. Please enjoy TISP 2014