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Social Text Analysis. Social text analyses examine the meanings and uses of a given text. Creating a Social Text. First, the researcher needs to identify a work or works of interest. Second, from that work the researcher needs to construct a text. This process is called textualization.

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Social Text Analysis

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creating a social text
Creating a Social Text
  • First, the researcher needs to identify a work or works of interest.
  • Second, from that work the researcher needs to construct a text.
    • This process is called textualization.
    • The researcher must remain faithful to the work.
  • Documents can be social texts.
  • Enacted talk, transcribed, can be a social text.
transcribing enacted talk
Transcribing Enacted Talk
  • Qualitative researchers generally transcribe their own work.
    • Transcription is not a neutral activity
    • The researcher becomes familiar with her data through transcription
    • The level of transcription will depend on the research purpose.
  • There are several principles guiding the transcription process (Edwards, 1993).
    • Principles of Category Design
    • Principles of Readability
    • Principles of Tractability
communication criticism sillars gronbeck 2001
Communication Criticism(Sillars & Gronbeck, 2001)
  • Communication criticism describes a body of social approaches to the study of public messages.
  • There are three processes involved in communication criticism:
    • Textualization
    • Analysis
    • Interpretation
  • Some critical approaches include a fourth process, judgment.
  • There are three families of communication criticism:
    • The Rhetorical Tradition
    • The Social Tradition
    • Cultural Tradition
discourse analysis two traditions
Discourse Analysis: Two Traditions
  • A structural perspective approaches discourse above the sentence level.
    • For example, utterances, conversations, accounts would be studied as discourse.
  • A functional perspective approaches the “use” of language.
    • What are the functions and purposes of discourse?
    • How is discourse situated in a cultural system?
conversation analysis
Conversation Analysis
  • A type of discourse analysis
  • The origins are in ethnomethodology.
  • The study of naturally occurring interaction
  • Issues to consider (Pomerantz & Fehr, 1997):
    • Select a sequence of talk for study
    • Identify the actions in the sequence
    • Identify how the actions are performed.
    • Identify how timing and taking of turns construct certain understandings of the action.
    • Consider how the actions construct certain identities, roles, and relationships for the speakers.
the narrative approach
The Narrative Approach
  • Meaning is constructed through stories.
  • Stories are structured by a beginning, middle, and end.
  • Researchers examine the process of storytelling: how a story is accomplished.
  • Researchers examine the form of a narrative, such as the structure, characterization, and narrative voice.
  • Researchers examine the content of narratives, such as the themes and meanings.
performative dramatistic approaches
Performative/Dramatistic Approaches
  • Performance studies conceives communication as performance.
  • The researcher is both a tool for understanding and performing.
  • Communication is an embodied performance – scholarship, then is embodied.
  • Researchers also examine the performances of others.
a semiotic approach
A Semiotic Approach
  • Semiotics is the study of the signification process.
  • Signification is the process by which signs are conveyed with meaning.