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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013. #2007. @ StefanBielau. # TheTimesTheyAreA-Changin …FAST!. # TheTimesTheyAreA-Changin …FAST! Thomas J. Watson (CEO IBM, 1915-1956):

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slide1
WARP – hub:raum Accelerator

Howtomakemoney

with an app?

hub:raum Krakow, 30-11-2013

slide5
#TheTimesTheyAreA-Changin…FAST!

Thomas J. Watson (CEO IBM, 1915-1956):

“Wisdom is the power to put our time and our knowledge to the proper use”

"I think there is a world market for maybe five computers”

slide12
#Opportunities>Challenges

Choosing a proper monetization model is one of very first steps before building an app, it affects all following milestones.

Be smart, think first and ask the right questions….

slide14
#Mobile – Monetization Models
  • Advertising
  • Paid
  • Freemium
  • Subscription
  • Sponsorship
  • White Label / SaaS
  • Work forHire
slide23
#Advertising
  • Networks vs. Direct Sales
slide25
#Advertising
  • Network – whichone, istherightone?
    • support yourformats
    • portfolio fit
    • localkeyaccount (at least same time zone)
    • references: talk tootherpublishers
    • payoutscheme
    • reportingquality
slide26
#Advertising
  • Directsales
    • reach: chicken-egg problem
    • uniqueformat = good & bad
    • Dogfooding
slide27
#Advertising
  • Prices & Revenue
slide28
#Advertising
  • Prices & Revenue
slide29
#Advertising
  • Prices & Revenue
  • Average Daily User Sessions?
  • AverageMinutes per Session?
  • Ad Impressions per Minute (=Capping)?
  • Fill rate?
  • eCPM?
slide33
#Freemium
  • IAP, F2P, Lite, Hybrid
slide35
#Subscription
  • Google Play: “Sell content, services, or features to users from inside your app with recurring monthly or annual billing.
  • Apple App Store: “Auto-renewable subscriptions allow users to purchase in-app content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.”
slide38
#White-Label / SaaS
  • Kickstarter (for apps: AppBackr)
  • Apptopia, SellAnApp, Appslit
  • componentmarketplace
    • Verious
    • Amazon
    • Appcelerator Open Mobile
    • Binpress
    • ChupaMobile
slide40
#theBIGquestion

Which monetization model works best for

my mobile business?

slide41
#theBIGquestion
  • …it always depends…
  • Potential market & size
  • Target group
  • Benchmark
  • Category
  • Budget
  • Scale
slide42
@StefanBielau

[email protected]

www.stefanbielau.com

Thankyou!

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