Young Adults Defined. What is this generation of Young Adults all about?
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Young Adults Defined • What is this generation of Young Adults all about? • This generation “has lived a distinct way of knowing the world because of their connection to technology.” It has also been defined by Douglas Rushkoff as, “the child born into a culture mediated by television and computer”.
Young Adult Characteristics • Characteristics of Young Adults: • They hold the “belief that real life can be as interesting as fiction”. • “They are most psychically invested in media and technology and conditioned, more than other generations, to respond to virtual and mediated reality in intense, personal, and specific ways, reactions that older generations can only begin to understand”.
Young Adult Statistics • 78% of teens have a cell phone • 23% of teens have a tablet computer • 95% of teens use the internet • 93% of teens have a computer or have access to one at home
Young Adult Statistics • 74% teens ages 12-17 access the internet on cell phone, tablets and other mobile devices at least occasionally • 25% of teens are “cell-mostly” internet users • 55% say they use the internet mostly from their phone
Young Adult Statistics “Youth are leading the transition to a fully wired and mobile nation” • 87% of U.S. teens age 12-17 use the Internet • 51% go online on a daily basis • 81% of Internet users play games online • 76% get news online • 45% have cell phones; 33% text • IM is preferred to email
Young Adults in the Library What Librarians should know: • Technology is ubiquitous, always on • Multitasking is a way of life • Teens are consumers & creators • Quick information • Instantaneous feedback & results
Young Adults in the Library • 38% of teens have used computers and the internet at libraries for: • Research for school or work • Social networking sites • Download or watch online video • 48% of teens have visited a library website • 18% of teens have used a mobile device to visit a library’s website or access resources
YOUmedia “YOUmediais an innovative, 21st century teen learning space which is currently located at five Chicago Public Library locations. YOUmedia was created to connect young adults, books, media, mentors, and institutions throughout the city of Chicago in one dynamic space designed to inspire collaboration and creativity”.