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Talking Points

Talking Points. Midterm Questions Revisited. About Science & Theory. What are the basic elements of a theory? [components, characteristics, and laws] What is the concept of isomorphism and what does it have to do with scientific knowledge?

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Talking Points

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  1. Talking Points Midterm Questions Revisited

  2. About Science & Theory • What are the basic elements of a theory? [components, characteristics, and laws] • What is the concept of isomorphism and what does it have to do with scientific knowledge? • Explain the four types of measurement scales:  nominal, ordinal, interval, and ratio • What are the characteristics of theory as reflecting different styles of thinking:  literary, academic, eristic, symbolic (formal and postulational)?  [Kaplan]

  3. About Communication Theories • Discuss some of the problems associated with defining communication • Discuss Dance’s three points of “critical conceptual differentiation” among definitions of communication. • Discuss Bowers & Bradac’s notion of competing axioms of communication

  4. About Particular Theories • Newcomb • Shannon & Weaver • Watzlawick, Beavin, & Jackson • Becker • Hymes

  5. Explain each TRADITION • The Semiotic Tradition:study of how signs come to represent objects, ideas, states, situations, feelings, and conditions outside of themselves. • The Phenomenological Tradition:study of how people actively interpret their experience and come to understand the world by personal experiences with it. • The Cybernetic Tradition:study of complex systems in which many interacting elements influence one another. • The Sociopsychological Tradition:study of the individual as a social being—behavior and the personal traits and cognitive processes that produce behavior. • The Sociocultural Tradition:study of the ways our understandings, meanings, roles, norms, and rules are worked out interactively in communication. • The Critical Tradition:study of questions of privilege and power—how race, nationality, religion, sexual orientation, income level, etc. identity and social differences. • The Rhetorical Tradition:study of ways humans use symbols to affect those around them and construct the worlds in which they live.

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