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Henry Wurst, Inc.’s Summer Carnival. Integrated Marketing Campaign A Case Study success. Successful Integrated Marketing Campaigns must have the following: . Goal setting and objectives defined Time to successfully implement the plan Updated data file Seamless integration

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successful integrated marketing campaigns must have the following
Successful Integrated Marketing Campaigns must have the following:
  • Goal setting and objectives defined
  • Time to successfully implement the plan
  • Updated data file
  • Seamless integration
  • Great design/Stopping Power
  • A reason to for people to attend

2

www.HenryWurst.com

summer carnival the plan part 1
Summer Carnival, the plan part 1
  • Send via email “Save the Date” announcement

3

www.HenryWurst.com

summer carnival the plan part 2
Summer Carnival, the plan part 2
  • Mailed invitation

4

www.HenryWurst.com

summer carnival the plan part 3 a
Summer Carnival, the plan part 3a
  • The pURL (Personalized URL )

5

www.HenryWurst.com

summer carnival the plan part 3 b
Summer Carnival, the plan part 3b
  • The pURL questions/survey

6

www.HenryWurst.com

summer carnival the plan part 3 c
Summer Carnival, the plan part 3c
  • The pURL questions/survey
  • Give your audiencea business related reason to attend along with a fun non-business reason to attend.
  • Don’t forget! Make it fun or less people will attend.

7

www.HenryWurst.com

summer carnival the plan part 4
Summer Carnival, the plan part 4
  • Thank you page

8

www.HenryWurst.com

summer carnival the plan part 5
Summer Carnival, the plan part 5
  • Immediate follow-up after pURL via email
    • Yes, Maybe or No responses all get an email

9

www.HenryWurst.com

summer carnival the plan part 6
Summer Carnival, the plan part 6
  • Additional follow-up via email
    • Yes, Maybe or No responses all get an email

10

www.HenryWurst.com

summer carnival the results
Summer Carnival, the Results
  • Our goal was 150 clients & prospects

12

www.HenryWurst.com

summer carnival the results1
Summer Carnival, the Results
  • Our goal was 150 clients & prospects
  • 1852 clients/prospects invited

12

www.HenryWurst.com

summer carnival the results2
Summer Carnival, the Results
  • Our goal was 150 clients & prospects
  • 1852 clients/prospects invited
  • 321 responded to the pURL, completed it and responded Yes, No or Maybe

12

www.HenryWurst.com

summer carnival the results3
Summer Carnival, the Results
  • Our goal was 150 clients & prospects
  • 1852 clients/prospects invited
  • 321 responded to the pURL, completed it and responded Yes, No or Maybe
  • 221 said “yes” to attending via pURL site (89%)

12

www.HenryWurst.com

summer carnival the results4
Summer Carnival, the Results
  • Our goal was 150 clients & prospects
  • 1852 clients/prospects invited
  • 321 responded to the pURL, completed it and responded Yes, No or Maybe
  • 221 said “yes” to attending via pURL site (89%)
  • 257 attended a 13.9 % response
    • 58% more attendees than our original goal

12

www.HenryWurst.com

summer carnival the results5
Summer Carnival, the Results
  • Our goal was 150 clients & prospects
  • 1852 clients/prospects invited
  • 321 responded to the pURL, completed it and responded Yes, No or Maybe
  • 221 said “yes” to attending via pURL site (89%)
  • 257 attended a 13.9 % response
    • 58% more attendees than our original goal
  • Henry Wurst, Inc. has seen a 50% increase in Digital Printing business and 21% increase in printing, mailing and fulfillment business.

www.HenryWurst.com

last

303 487 3323 jvanderwal@henrywurst com twitter jonvanderwal
303-487-3323

Jvanderwal@henrywurst.com

Twitter: JonVanderWal

Jon Vanderwal

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