Content drives active engagement, builds brand familiarity and consideration. Martha Peterson July 16, 2008. The ‘brand idea’ has emerged as the key concept for brand owners. Successful brand ideas….
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July 16, 2008
Purchase/recommendation funnel dialog with its consumers
Media Support $
ConsiderationActivation programs drive end of the funnel conversion
► Content can build brand familiarity
Brand ideas are half strategic and half creative, but most importantly, they make consumers think and act in new waysBrand ideas are a point of view on the world
CONTENT IS A SPRINGBOARD FOR BUSINESS