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JUST LISTED JUST SOLD May 26, 2006. FONG Real Estate. Trusted Since 1989. WHO WHAT WHERE WHY WHEN HOW. FONG Real Estate. Trusted Since 1989. WHO. Sphere of Influence Potential Clients Homeowners Non-Occupied Owners Investors. FONG Real Estate. Trusted Since 1989. WHAT.

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just listed just sold may 26 2006

JUST LISTEDJUST SOLDMay 26, 2006

FONGReal Estate

Trusted Since 1989

slide2
WHO
  • WHAT
  • WHERE
  • WHY
  • WHEN
  • HOW

FONGReal Estate

Trusted Since 1989

slide3
WHO

Sphere of Influence

Potential Clients

Homeowners

Non-Occupied Owners

Investors

FONGReal Estate

Trusted Since 1989

slide4
WHAT
  • Postcard (3 x 5 , 4 x 6, 7 x 9)

Keep it simple, Easy to Read“Just Listed or Just Sold”Address, Price (optional), Your Phone Number,Web Address, Other Listings/Solds (optional)

  • Color Flyer

Basic MLS Flyer or Actual Marketing Flyer

  • Newsletter

Regular marketing material

FONGReal Estate

Trusted Since 1989

slide5
WHY
  • Marketing Strategy
  • Promised the Seller
  • Name Recognition
  • Develop Relationships
  • More Potential Business
  • Future Listing Tool and Presentation

FONGReal Estate

Trusted Since 1989

where
WHERE
  • General area of the home

Zip code, Thomas Guide, 1000’s

  • Specific Neighborhood or Subdivision

Area of newer homes, Recognized area 100’s

  • Particular Model Home or Builder

Popular floor plan or Brand name builder 50’s

  • Exact Street or Cross Streets

Potential neighbors that “don’t” drive by

FONGReal Estate

Trusted Since 1989

slide7
WHEN
  • As Soon As Possible

Lead time to produce your postcards or flyers. Label, stamp, mail, etc.

  • Most Effective Within 2 Weeks

No longer than 4 weeks right after the listing or sale of the home.

FONGReal Estate

Trusted Since 1989

slide8
HOW
  • Through Your Favorite Title Company

Easiest method, no mess, no hassle

  • Third Party Company

Personal Marketing Co.

  • Do-It-Yourself

Microsoft Word, Publisher

FONGReal Estate

Trusted Since 1989

final points
FINAL POINTS
  • Good Contact Phone Number
  • Simple and Creative
  • More Pieces Mailed, More Return
  • Consistent
  • If you do Just Listed, then do Just Sold!
  • Budget
  • Leverage Your Marketing Piece

FONGReal Estate

Trusted Since 1989