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Devices or Clouds ?. Vishwanath Alluri Founder & Chairman IMImobile. What’s new about Developer forums?. Apple App Store stats. 53,000 developers. 250,000 apps. 6.5 billion downloads. 85.3% unpaid downloads. Does your application work with ME??. Does your application work with ME??.

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devices or clouds

Devicesor Clouds ?

Vishwanath Alluri

Founder & Chairman

IMImobile

vish@imimobile.com

slide2

What’s new about Developer forums?

forumdavinci@imimobile.com

apple app store stats
Apple App Store stats

53,000 developers

250,000 apps

6.5 billion downloads

85.3% unpaid downloads

forumdavinci@imimobile.com

slide4

Does your application work with ME??

Does your application work with ME??

Does your application work with ME??

Does your application work with ME??

Does your application work with ME??

46%

15%

6%

19%

14%

Versions

Versions

Versions

Versions

Windows Mobile 2003, 5.0, 6.0, 6.1, 6.5, 7

S60, Symbian^1, Symbian^2, Symbian^3

1.0, 2.0, 3.0, 4.0,and 5.0

1.0, 1.5, 1.6, 2.0, 2.1 and 2.2

Editions

OEM

Compatibility

OEM

Compatibility

Firmware Updates

Samsung , HTC, Sony Ericsson

2nd , 3rd and 5th Edition

Samsung , HTC, LG…

Feature Packs

Firmware Updates

Firmware Updates

Pack 1 and Pack 2

Firmware Updates

forumdavinci@imimobile.com

slide5

Does your application work with ME??

46%

Versions

S60, Symbian^1, Symbian^2, Symbian^3

Editions

2nd , 3rd and 5th Edition

Feature Packs

Pack 1 and Pack 2

Firmware Updates

forumdavinci@imimobile.com

slide6

Does your application work with ME??

6%

Versions

1.0, 1.5, 1.6, 2.0, 2.1 and 2.2

OEM

Compatibility

Samsung , HTC, LG…

Firmware Updates

forumdavinci@imimobile.com

slide7

Does your application work with ME??

19%

Versions

1.0, 2.0, 3.0, 4.0,and 5.0

Firmware Updates

forumdavinci@imimobile.com

slide8

Does your application work with ME??

15%

Versions

Windows Mobile 2003, 5.0, 6.0, 6.1, 6.5, 7

OEM

Compatibility

Samsung , HTC, Sony Ericsson

Firmware Updates

forumdavinci@imimobile.com

slide9

Inconsistent implementation of “standards”

Inconsistencies in capabilities exposed

Limited API access

Distribution and monetization challenge

Developer’s Discomfort

forumdavinci@imimobile.com

slide10

Know THY-self

forumdavinci@imimobile.com

slide11

Devices

Clouds

Fragmentation

Integration

forumdavinci@imimobile.com

slide12

Network Apps

Networks

Subscribers

Mobile Networks

forumdavinci@imimobile.com

slide13

SP’s

Ad World

Enterprise

CP’s

Market

place

ForumDaVinci

App Shop

DEVELOPERS

End Users

DaVinci ESP

App Generator

Network API’s

Campaign Manager

Studio

Communication Gateways

Ad Ring

forumdavinci@imimobile.com

operator s challenge
Operator’s challenge

IMImobile’s solution to Operator’s challenge – Mobile Marketplace

Enterprise

OTT Service Providers

OTT Service Providers

Mobile Network Operator

+ Channels

+ User Profile

+ CRM data

+ Presence

+ Charging

+ Hosting Environment

Mobile Network Operator

Content Providers

MobileMarketplace

Mail

Social profile

Usage stats

UGC

OEMs

OEMs

APIs

APIs

APIs

APIs

APIs

APIs

APIs

APIs

APIs

APIs

Contacts

Calendar

Media

APIs

APIs

Contacts

Calendar

Media

Service Providers

SDK

SDK

SDK

SDK

SDK

SDK

SDK

SDK

Becoming a “Bit pipe”

Sensors

Location (GPS)

Messaging

Camera

End users

“Smart pipe”

End users

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Developers

Access channels, charging and user profile are Operator’s core assets

Developers

Developers

slide15

The Holy Grail

for mobile operators

Churn Management

ForumDaVinci

Market Place

Data Analytics

Business Intelligence

Developers

forumdavinci@imimobile.com

slide16

forumdavinci@imimobile.com

forumdavinci@imimobile.com