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95-732 eCommerce Marketing

95-732 eCommerce Marketing. Instructor: Thomas W. Bajzek, twb@andrew.cmu.edu. Goals. Examine eCommerce and eBusiness Examine relationship of eCommerce and Marketing Examine traditional marketing in eCommerce context Consider effects of technology on marketing

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95-732 eCommerce Marketing

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  1. 95-732 eCommerce Marketing • Instructor: Thomas W. Bajzek, twb@andrew.cmu.edu

  2. Goals • Examine eCommerce and eBusiness • Examine relationship of eCommerce and Marketing • Examine traditional marketing in eCommerce context • Consider effects of technology on marketing • Recognize opportunities for improving marketing via technology

  3. Format • Some lecture • Readings and discussion • Papers • Two minor papers • Term paper

  4. Expectations • Read • Think • Discuss • Write • Individual work

  5. Readings • Book • David Siegel, Futurize Your Enterprise • Web • Numerous current materials • Other sources • Other books • Seth Godin, Permission Marketing • Other print media

  6. Discussion questions • In class • Written

  7. Grading • Class discussions: 10% in all • Students will be assigned to each of 9 units to respond to discussion questions • Short papers: 15% each • Due March 24, April 19 • 3-5 pages of text, plus other materials • Analysis of readings other than the text • Submitted in two forms • Hard-copy, and replying to Assignment on TeamCMU • Quizzes: 10% total

  8. Grading, cont’d • Term paper: 50% total • Due May 10 • Research paper of 10-15 pages • Topics • eCommerce impact on traditional marketing • Critiques of particular Marketing techniques • Proposed eMarketing campaign • Proposed improvements through technology • Feasibility and credibility analysis of textbook scenarios • Submitted in two forms

  9. Quizzes • Outside class time, in weeks when no paper is due • Announced, administered, and graded via TeamCMU • Limited availability (probably 2 days) • A few questions each time related to readings

  10. TeamCMU • Threaded discussion software for course administration • For public information/discussions relating to the course • (Use email for private communications) • Reminder section • Administrative notices • Course calendar • Your personal calendar (if you want it)

  11. TeamCMU, cont’d • Assignments • Submit by replying • Quizzes • Have deadline for taking • Students can review later, but not submit • Course discussion

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