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Unlocking Business Opportunities in ITS and ATSSA Industries

Explore how the convergence of ITS and ATSSA interests is shaping market opportunities in transportation export, standards, operational tests, and safety advancements. Learn how the National ITS Architecture and Standards are driving innovation in transportation planning and promoting international partnerships.

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Unlocking Business Opportunities in ITS and ATSSA Industries

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  1. Opportunities for ATSSA in ITS Mike Schagrin ITS Joint Program Office US Department of Transportion

  2. ITS & ATSSA Interests Are Converging • As ITS evolves, it is becoming more inclusive of safety and ATSSA related interests • Transportation Export Council • National ITS Architecture and Standards • ITS Field Operational Tests

  3. Transportation Export Council • Provides an opportunity for bringing ATSSA and ITS industries closer together • ATSSA and ITS America are founding partners • Secretary Slater made an announcement on January 19, 2001 • Promote increased trade in transportation goods and services • Focus is on emerging international markets • Latin America, Africa, Eastern Europe, and Asia

  4. TEC Objectives • Promote US standards and technologies • Create future markets directed at global infrastructure development • Provide information and education materials abroad • Advise government and industry on potential benefits to US industry and how to better compete internationally • May be a catalyst for creating national ties as well

  5. The National ITS Architecture & Standards • The National ITS Architecture & Standards are creating & driving a market • Becoming more integral in the transportation planning process • Final rule recently published • The Architecture provides a framework for identifying, describing, and “connecting” surface transportation systems • Describes an integrated transportation network through “user services” • Moving away from systems working in isolation • Technical standards (primarily software) are developed that describes what the information is and how it flows between the various systems

  6. Specific Architecture and Standards Elements • New User Service being developed • Maintenance & Construction Operations • Work Zone Management & Safety • Smart Work Zones • Depending on level of interest, other parts of the architecture may be relevant too • Technologies being standardized • Dynamic Message Signs • CCTV • Ramp Metering • Signal Controllers • Center to Center Communications • Weather Sensors

  7. ITS Operational Test Variable Speed Limit • Variable speed limit in the work zone • Enforceable speed limits posted on regulatory signs • Speed limits vary in response to detection information • Other technologies to be included in system • $1M solicitation to public agencies sometime this spring/summer • Possible opportunities for ATSSA members to partner and to provide products

  8. ITS Operational TestPedestrian Safety • Technology based solutions • Adaptive sensors based upon pedestrian traffic • Innovative walk/don’t walk signs/warnings • Lighting systems to alert drivers of pedestrian presence • $2M solicitation to public sector due out any day • Phase 1 – accident analysis and countermeasures • Phase 2 – implementation of solutions • Operational tests are just a beginning point

  9. So What Does All This Mean? • The benefits  Better operations and safety! • Reduced congestion and delays means a safer environment and less deaths and injuries in the work zone • The opportunities Potential business increase! • Market opportunities in the area of traffic control and management devices relating to the work zone and more • FHWA Transportation Operations folks(Row) getting more engaged in ITS

  10. Opportunities for ATTSA and Individual Members • Organizationally • Sponsoring training in architecture and standards • Getting ITS on program agendas (e.g., DMS) • Getting involved with the development of the Maintenance & Construction Operations User Service • Individually • Suppliers/partners to operational tests • Participants in architecture and standards training • Participants in standards development committees

  11. Where Do We Go From Here? • What ITS activities would you like to hear more about in the future? • Are there any specific issues that need to be discussed? • Would the committee/members like to get more actively involved in shaping the architecture and standards? • ITS standards web site: • http://www.its-standards.net/

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