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Salesforce Marketing Attribution Platform

Deeply tuned for B2B revenue teams, VALiNTRY360u2019s Salesforce Marketing Attribution Platform delivers accurate, multi-touch crediting across campaigns and accounts so you can stop guessing where pipeline actually comes from. Our approach unifies siloed data, links campaigns to opportunities, and implements customizable attribution models and dashboards that surface which channels drive meetings, pipeline, and revenue u2014 all powered by Salesforce best practices and automation. VALiNTRY360 builds a tailored roadmap, integrates first-party touchpoint data, and deploys scalable governance so your ma

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Salesforce Marketing Attribution Platform

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  1. SalesforceMarketingAttributionPlatformforAccount BasedMarketingwithVALiNTRY360 SalesforceMarketingAttributionPlatformforAccount BasedMarketingwithVALiNTRY360 Accountbasedmarketingrequiresaccount-levelclarityaboutwhichactivitiesactuallyinfluence opportunitiesand revenue.ASalesforceMarketingAttributionPlatformdesignedforABMties marketingtouchpointstoaccounts,opportunities,andsellerssoyoucanmeasureinfluence, prioritizehigh-valueaccounts,andoptimizespendtowardprogramsthatmovedeals.VALiNTRY360 buildstheseplatformsinsideSalesforcesoattributionbecomesanoperationaltoolforrevenue teams,notadisconnectedanalyticsreport. WhyABMneedsaSalesforceMarketingAttributionPlatform ABMfocusesontargetaccounts,buyingcenters,andmulti-stakeholderdecisionpaths.Traditional contact-level attributionmissescross-roleinfluenceandaccount-level engagement.ASalesforce MarketingAttributionPlatformaggregatestouchesacrosscontacts,events,ads,andintentsignals, thenassignscreditattheaccountlevelsosalesandmarketingshareasinglesourceoftruth.This alignmentreducesduplicatework,shortenssalescycles,andimprovesbudgetdecisionsforthe accountsthatmattermost.IndustryABMleadersemphasizeattributionasacoreABMmetricfor optimizingbudgetsandchannelmix.

  2. WhatVALiNTRY360delivers VALiNTRY360blendspracticalSalesforcearchitecturewithABM-firstattributiondesign.Our approachincludesdiscovery,lead-to-accountreconciliation,modelselection,Salesforce-native implementation,integrationwithMarketingCloudandthird-partychannels,andgovernancetokeep attributionauditableandrepeatable.Webuildaccount-levelattributionobjects,automated rollups, anddashboardsthatrevealinfluencedpipeline,attributedrevenue,accountengagementscores, andconversionvelocity.BecausewearchitectthesolutioninSalesforce,attributiondataisavailable wheresalesandrevenueoperationsalreadywork. CompetitorlandscapeandhowVALiNTRY360isdifferent TherearespecializedattributionvendorsthatintegratewithSalesforceandstandaloneanalytics platformswithpowerfulmodelingengines.Forexample,FullCircleInsightsoffersa100percent Salesforce-nativemulti-touchattributionproductthatfocusesonfunnelandtouchpointmeasurement insideSalesforce.Adobe MarketoMeasureprovidesrobustmulti-touchmodels andcross-channel visibilitythatmanyenterpriseteamsusefordeepmediaandchannelanalysis.Lead-to-account matchingvendorslikeLeanDataexcelatensuringtouchpointsmaptotherightaccountrecord beforeattributioniscalculated.Eachofthesecapabilitiesisvaluable,butorganizations often struggletostitchthemtogetherinawaythatsupportsABMworkflows. VALiNTRY360differentiatesbycombininghands-onSalesforceimplementationexpertisewithABM strategyandpracticalengineering.Wedonotsimplydeliverrawattributionscores.Wedesign account-firstmodels,solvelead-to-accountfidelity,andoperationalizeattributionintorouting, scoring,andsalesplaybookssothatinfluencebecomesanactiontriggerforsellersandmarketers. Astep-by-stepimplementationroadmap Discoveryandbusinessalignment-Maptargetaccountlists,buyingroles,currentcampaign taxonomy,andreportingneeds.DocumenttheABMmotionsyouwanttomeasure. Lead-to-accountmatching-Fixleadandcontactmappingsotouchesconsolidatecorrectlyat theaccountlevel.High-fidelityL2Aisessentialtoavoidmisattribution.Vendorsthatspecialize inL2Acanacceleratethisstep,andweintegratethosepatternswhereappropriate. DatahygieneandUTMgovernance-Standardizecampaignnaming,UTMusage,andchannel definitionssotouchingestionisreliable. Modelselection-Choosetheattributionlensthatfitsyourobjectives.ForABM,weightedmulti- touchoraccount-level contributionmodelstypicallyoutperformsingle-touchproxies.Enterprise teamssometimesaugmentrule-basedmodelswithalgorithmicapproachesformoreaccurate crediting. Salesforce-nativeimplementation-Buildattribution objects,automation,andreportinginside Salesforcesoattributionisauditableandactionableforrevenueteams.Thisremoves synchronizationdelaysandpreservestheCRMasthecanonicalsystemofrecord. Integration-MapdatafromMarketingCloud,adplatforms,events,webinars,intentsolutions, andsalessystemsintotheattributionfabric. Validationandgovernance-Back-testmodelsagainsthistoricalpipeline,reconciletofinance numbers,andestablishgovernancetokeepnaminganddataqualityenforced.

  3. 7.Operationalization-Surfaceaccountattributioninroutingrules,accountscores,andsales playbookssoteamsactoninfluencesignalsinrealtime. MetricsanddashboardsthatmatterforABM Attributedpipelinebyaccountandbycampaign Percentofinfluencedopportunitiesintargetaccountlists Accountengagement scoretrendversusconversionrate Opportunityvelocityforinfluencedversusnon-influencedaccounts Returnonmarketinginvestmentataccountandprogramlevel Thesemetricshelpteamsprioritizeprogramswiththegreatestaccount-levelliftandjustifyABM spendwithrevenueoutcomes. Practicalguidanceontoolselection WhenevaluatingattributiontechnologyforABMconsiderthreedimensions:nativeplatformfit,model flexibility,andlead-to-accountfidelity.SomeorganizationschooseaSalesforce-nativeproduct for simplicityandauditability.Otherscombineabest-in-classcross-channelanalyticsenginewithrobust L2AandthenmapresultsintoSalesforce.VALiNTRY360helpsteamschoosetherightarchitecture basedonscale,technicalconstraints,andABMmaturity. Makeattributionoperational Attributiononlycreatesvaluewhenitchangesdecisions.VALiNTRY360pairsattributionoutputswith playbooksforbudgetreallocation, programABtesting,andsellerprioritization.Weimplementalerts anddashboardstailoredtoCMOs,revenueoperationsleaders,andaccountteamssoattribution becomesadailyinputintoplanning,notaquarterlyvanitymetric. Conclusion Apurpose-builtSalesforceMarketingAttributionPlatformforABMturnsmulti-stakeholder engagementintomeasurableinfluenceandrevenueoutcomes.VALiNTRY360combines Salesforce-nativearchitecture,lead-to-accountrigor,andABMstrategytodeliveraccount-level attributionthatisauditable,actionable,andalignedtorevenuegoals.IfyouarescalingABMand needapracticalattributionprogramthatsalesandmarketingwillactuallyuse,VALiNTRY360can designanddeploytheplatformtofityoursalesmotionandtechnicalenvironment. FormoreinfoContactUs: orsendmail: togetaquote 888-576-4222 info@valintry.com

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