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Mission Statement - PowerPoint PPT Presentation


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Mission Statement “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Vision Statement “To be the most successful and respected car company in America.". Company Overview.

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Mission Statement

“To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America."

Vision Statement

“To be the most successful and respected car company in America."

company overview
Company Overview
  • Founded in Japan by Kiichiro Toyoda (1937)
  • Headquartered in Toyota City, Aichi and Tokyo
  • Worlds largest automobile manufacturer by sales
history japan
History-Japan
  • Founded in Japan by Kiichiro Toyoda (1937)
  • Started to develop national private automobile(1950)
  • Brought out many types of car and held a firmly established position in sales in Japan(1980’s)
  • Reached the company selling the most number of cars in the world(2005)
history united states
History- United States
  • Extended to the U.S. (1957)
  • Five major manufacturing plants
  • New product lines
    • Bigger trucks
    • Hybrids(Prius, camry, highlander)
  • More hybrids sold than any other manufacturer
products price
Products & Price

Lexus

  • Wide Product Offering
    • Small family vehicles

($13,155~33,195)

    • SUVs

($22,475~68,290)

    • Trucks

($16,365~24,435)

    • High end model

($29,120~375,000)

http://www.toyota.com/byt/pub/init.do?zipCode=97330&lang=en&x=23&y=17

prius goin green
Prius –Goin’Green!
  • Originally sold in Japan in 1997
  • 1st mass produced hybrid car

Currently sells in more than 70 nations

  • Largest markets are Japan and North America
  • Competitive advantage
  • Target Market
production manufacturing
Production/Manufacturing
  • Just in time production( AKA “The Toyota Production System”)
    • Streamlined processes
    • Lower costs for customer
  • “The Toyota Way”
    • Set of standards for the company
the toyota way
“The Toyota Way”
  • Base your management decisions on a long-term philosophy, even at the expense of short-term goals.
  • Create continuous process flow to bring problems to the surface.
  • Use "pull" systems to avoid overproduction.
  • Level out the workload (heijunka). (Work like the tortoise, not the hare.)
  • Build a culture of stopping to fix problems, to get quality right the first time.
  • Standardized tasks are the foundation for continuous improvement and employee empowerment.
  • Use visual control so that no problems are hidden.
  • Use only reliable, thoroughly tested technology that serves your people and processes.
  • Grow leaders who thoroughly understand the work, live the philosophy and teach it to others.
  • Develop exceptional people and teams who follow your company's philosophies.
  • Respect your extended network of partners and suppliers by challenging them and helping them to improve.
  • Go and see for yourself to thoroughly understand the situation (genchigenbutsu).
  • Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly.
  • Become a learning organization through relentless reflection (hansei) and continuous improvement (kaizen).
promotion japan
Promotion -Japan
  • Life style (soft music/nature)
  • Celebrity appeal
  • Simple image
  • Young generation

http://www.youtube.com/watch?v=AqKBpB8jTqg&playnext=1&list=PL464A01FD17EE83C6

http://www.youtube.com/watch?v=Pdep72KjB4c&feature=related

promotion united states
Promotion- United States
  • http://www.youtube.com/watch?v=Ni4SZTIMUuc
  • Lifestyle (family friendly)
  • Social Awareness (hybrid)
  • Broad appeal (smart and sexy)
  • Diversity
current situation
Current Situation
  • 2009 Recall
    • Unintended acceleration-floor mat
    • 5.2 million recalled
  • 2010 Recall
    • “Sticking Accelerator pedal”
    • 2.3 million + recalled
    • Decrease in sales (-7.3 million units FY 2011)
  • 2011 Tsunami
bibliography
Bibliography
  • http://www.toyota.com
  • http://www.toyota.comedia.org/wiki/Toyota
  • http://en.wikipedia.org/wiki/Toyota_Prius
  • http://topics.nytimes.com/top/news/business/companies/toyota_motor_corporation/index.html
  • http://www.industryweek.com/articles/excerpts_from_the_toyota_way_11303.aspx
  • http://www.toyota.com/toyotaSearch/search?keyword=mission+statement&locale=en