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There are a whole host of benefits and reasons which come with having sound SEO for your plumbing or HVAC website. The first being that no one uses yellow pages anymore. It is simply outdated and a thing of the past. The first thing 97% of consumers do when they need plumbing or a HVAC service is to look online. The second and arguably the most important is that it is incredible cost-effective. A conversion for SEO is free, whereas PPC and ads will cost you every time someone clicks on your ad. Coupled with this is the fact that 70-80% of users actively scroll past google ads. All you have to do is think back to the last time you were looking for something online, and I’m pretty sure you would have scrolled past the first 2-4 How to do seo for plumbing links (which were ads). However, it only becomes cost-effective if you can begin ranking. With 75% of users not looking past the first page, it becomes pointless carrying out SEO work if you are always sitting on the 2nd and 3rd page. That’s why at Digital Rainmaker we put processes in place to get you ranking on the first page relatively quickly. Finally, by ranking in the top spots you begin to become validated. If a customer is looking for a boiler repair, they are much more likely to see the website at the top of the first page as professional and providing a high-quality service, then they would the website at the top of the second page.