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1. The breasts of Barbie, People peaks of yankee merchandising, acquire their owing in tonights report around the hot minimal miss out on -- now 40 yrs previous, Though you wouldnt comprehend it -- who revolutionized international dolldom. Delving into The trick Life of Barbie, Robert Krulwich goes to Barbies creator and developer, Ruth Handler, for an account of how she defeat down the resistance of prudish male executives at Mattel, the massive toy corporation that she and her husband Launched, and built them all rich. Our partaking correspondent talks to Center-aged Girls who cherish Reminiscences of their Barbie collections also to deconstructionists of her building, noting alongside how how Mattel has played hardball with competitors bent on imitating the inimitable. It all commenced on a trip to Europe when Ms. Handler arrived upon a intercourse toy, called Bild Lilli; Mr. Krulwich phone calls her a slutty doll from Germany, but Ms. Handlers eyesight of pulchritude for children and some significant television advertising carried the day. When becoming the most well-liked and financially rewarding toy of all time, Barbie gave two generations of lecturers a thing to acquire their enamel into; tonight you could satisfy a girl who is recognized being a Barbie scholar. Exegetes agree that Barbie is about sexual intercourse. Shortly she was joined by Ken, described here like a palpable idiot While using the hint of the bump the place his genitalia ought to be. Camille Paglia, usually great for any quotable observation, sees Barbie as primary the movement toward woman liberation: a professional woman with glamour. (But why does my 3-year-outdated granddaughter, Rebecca, insist on eradicating her hair?) Whatever the primary enchantment, the marketeers retained pace with style. Throughout Camelot, Barbie had a Jackie Kennedy hairdo. Because the civil legal rights motion obtained assistance, Barbie gained her 1st black Mate, sad to say named Coloured Francie. Inspite of this sort of signs of social consciousness, revenue dipped because the 1960s changed into the seventies, when Barbie seemed from stage with liberation movements and Mattel bought into lawful difficulties with The federal government. But she observed favor once again as being a Reagan-era go-getter, the queen of conspicuous usage, somebody crowns her. Equipped with all fashion of outfits, she was also The brand new Lady who might be any one and do something. With sales approaching $2 billion a yr, Barbie grew to become, in Mr. Krulwichs slightly combined picture, the Coca-Cola of toys. Critics like Dr. Ruth Westheimer continue to dont like People breasts, which, they alert, may possibly stir ladies anxieties around their own individual imperfectly proportioned bodies, but no person is picketing; a hundred million Barbies are prone to be sold worldwide this 12 months. The fascinating assure of 1998 is a refigured Barbie: will she be fatter or flatter? A glimpse tonight reveals no remarkable change, other than, be assured, to college students of her kind. This system finishes which has a scene of children making up stories showcasing their Barbies and Kens: an admirer notes contentedly which the children are answerable for this minor piece of global commerce. Other Older people, who happen to Additional info be viewing toy outlets and watching television commercials, could come away with a special take on that is controlling these youthful controllers. ABC NEWS THURSDAY NIGHT The trick Lifetime of Barbie ABC, tonight at 10 (Channel 7 in New York)

2. Robert Krulwich, correspondent; Janice Tomlin, executive producer of ABC Information Thursday Evening; Rudy Bednar, senior broadcast producer; Jon Meyersohn, senior producer; Betsy West, government-in-cost; Lisa Jackson, producer of The trick Lifetime of Barbie. WITH: Mr. Krulwich, Dr. Ruth Westheimer, Paula Poundstone, Camille Paglia and Ruth Handler.