How to Solve Issues With 網站優化

1. A Summary of Google's Core Search Engine Optimization Position Variables This is possibly the most full analysis of Google's core position factors on the internet - As all of us recognize, as Google's formula continues to be upgraded, the variables involved in Google's position are becoming an increasing number of complicated, particularly for newbies if they wish to at first recognize all the ranking variables, even if they are talented, it will take at least a few years, so the complying with write-up will be targeted to list the most recent Google Search Engine Optimization ranking core consider 2019, removing those made complex and tiny influence factors, I split it right into seven I have split it into seven sections: 1. internal aspects of the website 2. website facets 3. individual engagement 4. outside web link building 5. domain 6. social variables 7. brand name related, etc. A overall of 138 core variables will be listed below in order to assist in far better understanding and procedure of the reader. For novices to Search Engine Optimization, this recap might be a clear overview for you to begin with Google SEO, while for knowledgeable Search Engine Optimization experts, this short article might be a clear overview and also upgrade of your Google SEO, naturally there are numerous ranking variables associated with the short article, several of which are formally provided, yet even more of them are a summary of Alex's years of Google Search Engine Optimization technique as well as experience. This recap is based upon four major areas of data: one, main information, 2, years of experience, three, Alex's own experience, and also four, lots of mathematical experiments Alex has done himself. Since Google's formula is usually updated in real time, the content of this short article will additionally be continually updated. This is a summary of a mind map: the picture is too big so I can only reduce it, if you want a clear overview, you can add the WeChat left at the bottom of the write-up. Right here's a straightforward method to cut to the chase A site internal elements The complying with must be noted. 1. Key phrase embedding in the LINK If you are often involved in international SEO circles, you should be extremely acquainted with John Mueller, who is a senior webmaster trend analyst within Google, and also he has actually clearly stated that keyword embedding in Links is a reference variable for Google's natural position. 2. Search phrase embedding in page titles Embedding key words in the page title will certainly offer Google a clear signal of what your web page is truly about. 3. Keyword phrases in the Meta Description Just as search phrases should be installed in the title, your meta description must additionally have actually keyword phrases embedded in it

2. 4. H1 should have keywords in it. The H1 in the web page is additionally a very essential ranking element for Google and also ought to not be neglected. 5. Various other subheadings (similar to H2, H3) ought to have search phrases Similarly comparable to H1, H2, H3 affordable setups, is likewise a plus, certainly, if the subheading has the equivalent LSI search phrases ingrained is a much better choice. 6. keywords in the main web content of the web page The target keyword must be discussed generally content, which will greatly boost the relevance of the entire page. 7. Order of keyword phrases The order of the key phrases will certainly likewise have an influence 8. LSI key phrases LSI keyword phrases really aid Google to discover precise content, so the appropriate setting of LSI keywords will help in position 9. Opening rate As we all recognize, the rate of opening a web site will straight influence the ranking., Obviously, a much faster opening rate additionally implies a far better user experience. 10. Individuality of content The initial and unique web content stands for the top quality of the web site. 11. Length of material Longer content can result in better positions. The ordinary word count of the leading 10 websites in Google is 2000 words. 12. One-of-a-kind images or video clips Special pictures and video clips stand for the quality of the material, it is suggested to have a graphic design team to design original photos. 13. Picture optimization See to it that the data name and alt text of the images have keyword phrases ingrained in them, this will assist your position. 14. Quality of web content

3. In 2010 Google upgraded Caffeine, the main objective of this upgrade was to give direct exposure weight to fresh material as well 15. Content updates Updating old material has a very favorable impact on Google rankings. 16. On-site and also off-site links Most individuals believe that outside links are a very crucial consider web site ranking, but this is not the subject we are going over now, instead it is the design of exterior links in our own web material that will have a positive impact on ranking, however the web links themselves do not offer any kind of weighting. 17. Interior web site links Similar to exterior links, the format of interior links in material is equally crucial 18. Synchronising shared content Many individuals believe that synchronised sharing of web content will certainly cause an increase in replicate material, however actually it is sufficient to add the address of the initial web content to the common material 19. Corresponding material. Having additional web content is a extremely vital ranking variable for Google. 20. Reviewing trouble levels Google classifies the trouble of reading into three degrees. Basic Medium High Problem Google may not rank straight by reading trouble, yet they have enough information on this to rate 21. Domain weight In addition to the weight of the domain which impacts the ranking, it also straight affects the weight of the web page. 21. Keyword regularity There is no doubt that the key words you intend to rank for should have the highest regularity of event compared to the frequency of other words. 22. Approved tags

4. Google suggests using the Approved tag to fix the issue of recurring content on certain web pages; the Canonical tag is also a tag that is typically forgotten. 23. The degree to which web content is updated The percent of web content that is updated will additionally impact rankings. Google mainly takes a look at three elements of the degree of update 1. text content 2. photo material 3. links So do not just alter the phrase structure when upgrading web content, it's ineffective. The complying with should be avoided. 1. to avoid the repetition of Meta Description Google elderly analyst john mueller when claimed that Meta Description does not influence Google's ranking, and through yoast's research we located that the actual circumstance is that Google will often identify the material of the web page by the very first sentence of the meta summary. So it is very important to make sure that the summary is not duplicated 2. Avoid repeating the title of the web page Just Like Meta Descriptions, make certain that the title of each page is unique. 3. Avoid underlines in titles Matt cutt has actually made it clear that you must avoid making use of underlines to separate keywords. 4. Search phrase piling If a large number of search phrases are installed in the title tag and also meta description tag, this will undoubtedly have a negative influence on optimisation. 5. Meta Keyword phrases Strictly talking the meta key words is not a aspect that ought to be avoided, it was additionally developed for the objective of helping It was produced to aid rankings, yet the truth is that Google has actually never consisted of the meta keyword as a ranking aspect. 6. Key words thickness When doing Google Search Engine Optimization before, a 3% keyword phrase thickness was perfect Yet considering that Google's algorithm has been upgraded, it has had the ability to understand the style and material of the website quite possibly So expensive a density of key words installed will undoubtedly have a negative effect on the optimization of the whole site.

5. 7. Sluggish opening rate This is well comprehended as well sluggish opening speed will most certainly seriously influence the user experience 8. replicate content After google issued a warning regarding duplicate web content, john mueller described thoroughly exactly how google views replicate web content Right here is the address, interested parties can straight watch, since this is not the emphasis of the day, so I will not do excessive right here to discuss. 9. Hidden material In Google's old formula, increasing words matter or increasing the variety of keywords on a page would certainly obtain you punished immediately if you adjusted searches particularly with hidden web content. Today John Mueller has revealed that due to the intro of the mobile formula, webmasters can select to reveal or conceal web content for the objective of customer experience so that positions are not impacted. 10. Unnecessary photo alt tags For a very long time, we have actually been utilizing ALT tags to inform Google what our pictures are. Normally, we make use of photo alt tags to consist of appropriate keywords. Now Google's effective picture recognition formula comprehends images, so if you have a photo of a monkey with an alt tag that states " finest projector", you'll be sorry. 11. outgoing web links Even if there is only one negative outbound web link on your entire web site, it can still harm your ranking. 12. Bad links According to Google's ranking standards, having too many damaged links suggests a poor quality web site. 13. Way too many friendly web links Having web links is not a issue, but if you have low quality links, or a lot of spammy links installed in your material, you will be in big trouble. 14. HTML code errors W3C code recognition and HTML errors are not ranking variables unless they interfere with Google spiders indexing the web page. So keep an eye out for HTML mistakes and adhere to the reports in Google Web designer Equipment to repair them. 15. Links are also long It is commonly thought that lengthy Links can have a adverse influence on positions.

6. It has actually now been confirmed that Google does not have any type of preference for LINK size. Nonetheless, please note that if your LINK includes this kind of character "#" after that Google will certainly not index it. 16. Word spelling and also grammatical mistakes John Mueller was once asked this inquiry and also his answer was, "Not necessarily" because Google has actually never ever launched such targeted formulas. However, your individuals they will! If your web content teems with bad spelling and negative grammar, you will certainly shed trust fund with your target market. 17. Pop-up advertisements Pop-up advertisements force users to watch ads prior to they see the web content. They can appear before the web page tons, while the web page is loading or while the user is scrolling. Google truly despises pop-up ads due to the fact that they substantially affect the customer experience as well as for that reason have a adverse influence on SEO. 18. Actual service info See to it your business information is upgraded in real time, this will be vital for your local words SEO. II Website facets What should be kept in mind. 1. Domain name credibility Trustworthy websites get more attention and take pleasure in greater positions. Credibility is measured by a variety of signals, consisting of links from very trusted sites. 2. Contact details Google ranking guidelines have actually said that sites must have actual call info to assist customers get in touch with them. 3. Personal privacy plan and terms and conditions Having a personal privacy policy as well as regards to usage web page is also a indicator of high trust. As an example, if you use Google Adsense, you will certainly need these pages 4. About us web page Similar to the Call Us as well as Privacy Policy web pages both assist to build count on with Google. So having a in- depth concerning us page is necessary. 5. Site structure It is practical to adjust your web site to a Silo framework. Many individuals utilize a flat structure to structure their website, yet Silo would certainly be a much better option. 6. Overall quality of the site

7. The freshness of your internet site will directly affect the depend on level of your web pages as well as the entire website, so make certain that you upgrade your website regularly. 7. Internet site pages consisted of The quantity of pages consisted of on a internet site does not straight affect rankings, however extra indexed pages indicates more opportunities to rank for different key phrases. 8. XML sitemap Having an XML sitemap can assist Google creep your site conveniently. This does not guarantee that Google will certainly include all the web pages stated in the sitemap, yet it does aid Google to creep your website better. However, thinking your website is structured appropriately and also Google can creep it correctly, then not having a sitemap is not a unfavorable aspect. 9. HTML sitemap Like the XML sitemap, it is one more method to aid Google creep your site better. 10. Area of the web server If you can pack the local web server according to the individual's place, which is what we call CDN velocity, then the location of the server is not an problem. 11. SSL protection certification Google has officially released HTTPS as a ranking signal. Although this is a extremely little signal right now. It is extra like a tie-breaker for everyone whose sites are in a setting of equivalent toughness. When configuring this, ensure you redirect all http addresses to https addresses as well as clear 301 redirects. 12. Breadcrumb framework Breadcrumb navigation on your website will certainly help with the total design of the website. Nevertheless, a much better choice would certainly be to execute a breadcrumb framework with Rich Fragment markup. 13. Mobile adaptive If your website has a mobile-adaptive layout and displays well on mobile phones, it will do well in the positions. 14. Hreflang tags Although the Hreflang tag will not straight impact your SEO ranking, if your web site is worldwide then it is extremely vital that visitors obtain the appropriate page in the appropriate language. What need to be avoided. 1. Taking your site offline for too lengthy

8. Taking your site offline for a day or 2 will certainly not by itself hurt your rankings. However if it takes about a week or more it threatens and also Google will most likely eliminate your website altogether. Fortunately, however, is that if you support your site and also bring it back online, Google will include it back in the index. 2. Duplicate meta material We've reviewed previously exactly how vital it is to have a distinct title and meta description. So try not to have replicate meta material on your site 3. Mobile hostile To start with while not having a mobile adaptive design won't hurt your position in desktop computer search, having a mobile adaptive design is very vital for mobile search discussion. 4. Extremely inadequate user engagement Whether or not a web site has Google Analytics mounted, Google knows the number of pages individuals visit as well as just how much time they invest in each web page. Google also understands if individuals are jumping or checking out continuously. The major factors for bad customer interaction are: High Pogo price high bounce rate Low see size Extremely sluggish tons times All these variables will create your ranking to drop 5. Adverse testimonials If your site has a bad track record on the web, this will certainly additionally straight affect your position. This is why it is very important to manage your reputation well each day. 6. Excessive advertising Way too many promotions can straight impact the user experience. 7. Extreme optimisation procedures For example, Nofollow all your site's external and internal web links, are a symptom of over-optimization. 8. panda algorithm For low-quality websites, Google has actually released the panda algorithm, so if you are struck by this algorithm, you will certainly see a considerable decrease in ranking.

9. III User involvement aspects Interest ought to be paid to. 1. Click-through rates for web page ranking A high click-through rate on your internet site's Google results web page can enhance your ranking A high click- through price on the search engine result web page is without a doubt one of the most reliable means to accomplish this, compared to getting a large number of high-grade outside web links. 2. Click-through price for domain name position. As above, a high click-through rate for your domain name on the overall Google results web page can improve your position. 3. Dwell Time/Pogo Sticking To start with what is Dwell Time/Pogo Sticking? Google videotapes the quantity of time that a user stays on your web page after visiting it with Google search. Unlike Dwell Time, it tape-records the time between your web page as well as the return of the search web page outcomes. If a user check outs your website yet does not return to the search results page web page, then this is a sign that your web page is of very good quality. 4. Reduced bounce price Whether your site has actually Google experts installed or otherwise, Google understands specifically which web pages you see and also just how much time you spend on them. No matter which browser you use, so a reduced bounce rate will cause higher visibility in the search results. 5. Web page visit data Pages that take a long period of time to go to as well as draw in individuals to a number of various pages will certainly offer the website a greater visibility. The high quality of the material and also the structure of the interior web links are for that reason vital. 6. Variety of straight check outs Websites that receive a lot of direct web traffic are thought about to be of a higher quality than websites that do not have straight traffic. 7. Variety of repeat users Sites with a high proportion of routine users are thought about to be of better than websites with few regular customers. 8. Comments It is likewise a smart method to involve individuals in web page communications, typically in the form of comments.

10. What must be avoided. 1. Low click-through rates for web page position If your internet site has a very low click-through rate on Google's results pages, it will certainly soon be removed from the very first page. Typically premium quality outbound web links might help you get a excellent ranking, yet it is the click-through price that really maintains you in the positions 2. Low click-through price for domain name ranking As above, a reduced click-through rate for your domain on Google's overall outcomes page will cause a lower ranking. 3. Dwell Time/Pogo Sticking If customers go back to the search results page page soon after visiting your page, this will certainly have a negative effect on your web site position. 4. High Bounce Price Google has made it clear that websites with a high bounce price will definitely have a adverse impact on their positions. 4 outside link building elements Need to take note of. 1. The variety of exterior web links The variety of external links is one of the vital ranking factors, but right here the number is extra likely to the number of domain names, instead of simply the amount of the variety of web links to the very same website. 2. Support text The anchor text of an outbound link helps Google to comprehend the subject and also content of the connected web page. 3. Web link title The title of the web page to which the web link belongs will certainly likewise assist Google to comprehend the topic as well as content of the web page, although it has a reduced weight than the anchor text, but still needs to be established properly. 4. Site as well as web page importance Links from relevant web sites/ or web pages are more valuable than those from pointless websites or pages. 5. Web link belief The message web content around the link will certainly impact the relevance of the material, so it is also a ranking

11. element that must be taken a look at. 6. Title key words embedding Hyperlinks to web pages with the exact same or relevant key words in the title are more valuable than those without. 7. Domain weight Getting web links from high count on websites will certainly provide your site a ranking increase. 8. Web page weight Hyperlinks from high trust fund domain names, and high depend on pages, will provide you a increase in rankings. 9. Age of exterior links The age and also quality of your links are likewise associated. Basically: older web links are more powerful than newly produced ones. 10. C class ip Only domains from a various C class ip are counted as various. 11. Distinction You need outbound links from various sources, e.g. if all your outbound web links are from Guest Posting after that you have a extremely uniform kind of outgoing web links. 12. Social weight If you can get a great deal of social re-posts, then you will certainly get more visibility. Guest Post Obtaining links from appropriate blogs will also help your web page to rate much better. 14. Home page links Hyperlinks from the homepage are really important as they are quicker grabbed by Google. 15. Links to primary content pages As above, links from the primary content web pages can be given more weight than web links from the homepage. 16. Customer content links Google can plainly compare user-generated external web links and external links published by the internet site itself, as well as there is no question that exterior links from the web site's very own published content are more

12. likely to obtain high weight. 17. 301 bounce Outbound links that reach your website with 301 redirects are just as powerful as routine links. Wikipedia Although links from Wikipedia are Nofollow, its outgoing links are still highly authoritative. 19. High web link purchase efficiency Keeping a consistent as well as efficient procurement of web links will certainly aid your internet site's position. 20. Nofollow web links John Mueller has clarified that the formula does not have any kind of setups for the amount of Nofollow web links your website has, so this is code for it not affecting your site's ranking, so please profit Nofollow web links. 21. Word count of content Outbound web links from pages with 2,000 words are certainly better than web pages with just 100 words. 22. Variety of outbound web links to the target website This is the reverse of word matter, links from sites with a handful of outbound web links are more valuable than web links from sites with hundreds of outgoing links. The following should be stayed clear of. 1. Negative Neighbours The idea of " negative neighbors" was really pointed out in my earliest write-up on independent IPs, if you obtain a web link from a spammy site it will certainly have a negative influence on your website's position. 2. Exact same C course If you get a great deal of links from the same C course ip site, it will certainly have evident suspicion of cheating. 3. Visitor uploading Guest publishing made use of to be a excellent way to get links, yet if you have too many spammy guest posting web links, you will conveniently get penalized by Google's formula. 4. Getting links If you are caught purchasing web links, you will certainly be penalised by Google's algorithm. The official policy is that you should go and also spend for NoFollow links, but believe me no person will certainly do that. 5. Marketing outgoing web links

13. Equally as getting web links can obtain you punished, so can marketing web links. There are way too many examples of popular sites selling links and obtaining punished for it. 6. Reduced link purchase efficiency A extremely low web link acquisition efficiency contrasted to a high web link procurement effectiveness will certainly have a adverse effect on a web site's ranking. 7. Pleasant web links Hyperlinks in the past is a really reliable means to obtain outside links, today is a method to stay clear of. 8. Online forum profile Similar to pleasant links, it was likewise an effective type of outbound linking in the past, but now if you get this kind of outbound connecting via mass posting, it will be very simple to obtain penalized by Google's formula. 9. High level of irrelevance of links A high percentage of web links from baidu seo unimportant websites can directly lower your site's position. For that reason, ensure that any type of web links indicating your website relate to your site's subject or content. 10. Penguin algorithm charges The Penguin formula tends to focus on the status of your total outbound links, which can directly affect your page or domain name level positions. V. Domain aspects Ought to focus on. 1. EMD (keyword exact match domain). It is well known that registering the key words you want to rate for directly as a domain can make it simple to rate for that keyword phrase, but with Google's updated EMD-related algorithm, this benefit has actually been extremely small, however by placing the search phrase precisely in the domain, you can still gain a little ranking benefit. 2. Installing search phrases in your domain. Embedding key words in your domain name will help your web site to rank much better. On the other hand, embedding search phrases in your domain name will certainly make it less complicated for individuals to comprehend what your web site does. 3. History of the domain name. The history of a domain can likewise impact the ranking of a website, especially if the domain name is old, if the domain name has been penalised by Google's formula, when the domain is bound to a new web site, then it will certainly be challenging for the site to rate well.

14. 4. Age of the domain. John Mueller has actually mentioned clearly on twitter that both new as well as old domain names do not impact Google's positions, however the fact is that older domains have much more outbound web links and can really help websites rate faster. 5. When a domain is registered. With Google's public paperwork. This is what Google states. 6. When domain names are renewed. Again, the very same public paperwork. The most dependable proof to distinguish a certified domain from an upseting one is the length of time the domain has been continually restored, generally for expensive domain names that seldom last more than a year. 7. Additional country suffixes in domain. The added country suffix in a domain is. It aids to place in the region to a certain level, yet does not necessarily indicate that such domains will rate better. What to avoid:. 1. Domain personal privacy protection. Having domain name personal privacy protection turned on is not a trouble. Nevertheless, Matt cutt has exposed that the combination of domain name privacy defense and various other ranking factors can be viewed as a adverse ranking aspect. However john mueller lately stated that having domain name personal privacy protection activated is not a issue whatsoever, particularly for Europe, where it is vital to have it activated. 2. The domain name of the owner of the penalized domain name. Right here I did not locate the main instructions of google, yet I have two more severe instances, 2 of my friends in overseas, they 2 are specializing in black hat seo, since they have a great deal of websites under their own name, regrettably some web sites hit the Google formula, at the same time they have no violation of the website position under their own name, also be removed with each other. 3. Domain with additional country suffix. If a internet site utilizes a domain name with. China domain name to do France ranking, the possibility is that it is really tough to obtain a good position. 4. Domain names waiting for revival. If your domain name is regularly waiting for revival, it is most likely to be gotten rid of by Google for addition.

15. 5. The very same LINK, on the exact same web server. Two domain names on the same web server, yet with the same url, after that Google will figure out that they are the same web site, make sure to use a different url as high as feasible. 6. Changing server providers frequently. Altering web server suppliers regularly may not be a element to be stayed clear of, but it is essential to note that if you change server service providers, Google will minimize the crawl of your internet site on a zero-day basis. 7. 503 errors. If your domain name regularly maintains a 503 mistake, Google will assume that the site has no temporary web pages, again decreasing the crawl price of crawlers. VI Social elements. It should be kept in mind that. 1. Tweets. The variety of Tweets will directly impact Google positions, so a excellent Tweets strategy is very vital. 2. Facebook sharing. It is a common belief that Google does not have accessibility to Facebook data. Nevertheless, this is not the case as well as the variety of times you share your web page on Facebook will affect your position. This is the most valuable ranking factor in Facebook. 3. Facebook comments. Facebook remarks will certainly impact your ranking, however not to the exact same extent as shares. 4. Facebook Suches as. Facebook Likes has the least weight amongst shares and remarks, but it still has a favorable impact on rankings. 5. Pinterest Pins. Although this platform might not have much to do with website material, Pinterest Pins provide Google a solid social signal. 6. youtube web links. Outbound web links provided via initial youtube video content can influence positions. 7. Relevance. Similarly your social significance is extremely crucial.

16. 8. High social web link purchase performance. Equally as with outgoing link acquisition, an reliable social link purchase will certainly have a positive impact on your position. What to stay clear of. 1. Low social web link procurement performance. Reduced social web link acquisition performance will certainly trigger your website to decrease in positions, e.g. if you purchase 500 tweets today and also 3 days later on 400 of them have actually been removed, this will certainly harm your positions. VII Brand related aspects. Attention ought to be paid to. 1. Well-known anchor message. Search phrases with top quality text in the support message will straight increase the weight of significance. 2. Top quality search extension information. Comparable to top quality anchor message, when people include your brand name with the target keyword phrase in their search, this can considerably improve positions. 3. Brand mentioned quantity. If your brand is routinely referenced by popular web sites, this will boost the exposure of your internet site. 4. Social citations for your brand name. Many effective brand names drive web traffic directly to their internet sites via social systems, which also offers Google a positive ranking signal. 5. Linkedin web pages. Popular brand names typically have their own different LinkedIn page. 6. Social task of the brand name. Brand names that are extra active/interactive on social media are much more popular as well as these need added effort. 7. Having a physical area.

17. Having a physical existence in Google organizations will certainly be a factor in supplying value. What to avoid:. 1. Adverse brand name reviews. If your brand name has a lot of adverse evaluations, it will have a straight adverse effect on your position. 2. Low click-through prices for your brand name. If a user is looking for your brand or a relevant keyword however does not click your internet site. This can send out negative brand name signals to Google.