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New Media Applied:. Using Video and Mobile Technology to Convey Your Message Communications. The National Democratic Institute. INTRODUCTIONS/ GROUND RULES. Introductions Ground rules Ice breaker exercise. NEW MEDIA OBJECTIVES. Understand basics of video and mobile advocacy

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new media applied

New Media Applied:

Using Video and Mobile Technology to Convey Your Message

Communications

The National Democratic Institute

slide2

INTRODUCTIONS/

GROUND RULES

  • Introductions
  • Ground rules
  • Ice breaker exercise
slide3

NEW MEDIA OBJECTIVES

  • Understand basics of video and mobile advocacy
  • Practice shooting and editing videos
slide4

TOPICS

  • Filming and editing basics
  • Using video to convey messages
  • Getting your video message out
  • Mobile advocacy tools
slide5

KEY TERMS

  • New media
  • Footage
  • Advocacy
  • Crowd sourcing
  • Crowd mapping
  • Other terms?
filming tips
FILMING TIPS
  • Steady the camera
  • Sound quality
  • Lighting

Photo: NDI

editing
EDITING
  • Use simple tools to edit
use video to deliver your message
USE VIDEO TO DELIVER YOUR MESSAGE
  • What is your message?
  • Who is your audience?
  • What language?
video message principles
VIDEO MESSAGE PRINCIPLES

Videos should be:

  • Short
  • Simple
  • Fluid
  • Interesting

Practice makes perfect!

use your voice
USE YOUR VOICE
  • Engage existing social networks
  • Blogs
  • Video streaming sites
examples
EXAMPLES
  • Interviews
  • Campaign tools
  • Awareness raising
  • Advocacy

Photo: www.iknowpolitics.com

exercise incorporating social media into campaigns
EXERCISE:INCORPORATING SOCIAL MEDIA INTO CAMPAIGNS

Define campaign objective(s)

Identify target audience

Determine role of social media

Identify potential challenges

Measure success

mobile advocacy tools
MOBILEADVOCACY TOOLS
  • Take photos
  • Create audio
  • Create video
  • Reporting/crowd mapping

Photo: Sanja Gjenero for rgbstock.com

exercise video practice
EXERCISE: VIDEO PRACTICE
  • Outline film content
  • Shoot film
  • Edit

Photo: www.pixabay.com

slide18

ADDITIONAL RESOURCES

  • Video Advocacy Toolkit
  • Protecting Safety and Security Online
  • Guide on Making Internet Videos
  • Using Mobile Phones in Advocacy Campaigns
  • Quick ‘N Easy Guide to Online Advocacy
new media review
NEW MEDIA REVIEW
  • Develop message
  • Identify target audience
  • Practice filming and editing skills
  • Use mobile phone
  • Get the message out!