We made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by \"donating more\" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way \"serious money\" will go to poverty alleviation.
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Over 1 billion people have to survive on less than $1 a day
donate when and where they can.
Would you leave your job for “real work” in Africa
Would you allow your pension fund to go “all out” in
helping South American farmers?
Now poverty needs a business model with a clear ROI
Peru’s poor own $65-70 billion in assets. Anyone playing?
Marketers of the world unite ...
Build the business case for poverty
Analyse the Data
Find the Insights
Tag your Friends
Spread the Word
Every day, tens of thousands die
because of bad marketing. Let’s stop it